The Insurance Asia Awards 2025 ceremony took place at the Marina Sands Bay Expo & Convention Center, Singapore on 8/7. According to the award's criteria, winning products must demonstrate uniqueness, creativity, or groundbreaking innovation. They must also exhibit effectiveness and flexibility in responding to market changes.
Luong The Vinh, Chief Product Officer of Prudential Vietnam, stated that the award represents international recognition and reflects positive reception from both customers and financial consultants.
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Luong The Vinh, Chief Product Officer of Prudential Vietnam, speaks at the event. Photo: Prudential |
Luong The Vinh, Chief Product Officer of Prudential Vietnam, speaks at the event. Photo: Prudential
Launched earlier this year, the Pru-Maximum Protection universal life insurance product returns to the core value of insurance: protection. The product is an optimal protection and savings solution, focusing on providing customers with better insurance benefits at an optimal cost compared to Prudential's existing products. With a focus on continuous innovation, the company aims to remain a trusted partner, helping customers proactively protect their future and finances for themselves and their families.
In a dynamic business environment, insurance companies are reshaping their operating strategies. A 2025 report from GlobalData indicates that Vietnam's life insurance market is expected to recover and grow again from 2026, with a compound annual growth rate. Notably, personalized customer experience is considered a prominent trend.
Recognizing this need, Prudential introduced the Pru-Maximum Protection universal life insurance product. Designed to maximize protection value per dollar of premium, with benefits up to 80 times the basic insurance premium, the product offers comprehensive protection at a cost that aligns with customers' financial capabilities.
The 80 times basic insurance premium coverage is estimated by Prudential based on the typical age of its target customer group. Actual coverage will be calculated based on individual age, gender, and health status. Customers can use Prudential's premium calculator to estimate insurance costs based on their financial protection needs for themselves and their families.
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The Pru-Maximum Protection universal life insurance product receives the "New Insurance Product of the Year 2025" award. Photo: Prudential |
The Pru-Maximum Protection universal life insurance product receives the "New Insurance Product of the Year 2025" award. Photo: Prudential
With Pru-Maximum Protection, customers can choose the "basic insurance plan" to balance protection and savings, or the "enhanced insurance plan" to optimize financial protection benefits.
Hoang Dan
Readers can find detailed information about the benefits of the Pru-Maximum Protection universal life insurance product in the terms and conditions and receive consultation here.
