According to Prudential's mid-year 2025 financial report released on 25/8, the company's total claims and benefit payouts accounted for approximately 25% of the industry's total (over 29 trillion VND). This high level of payouts demonstrates the company's commitment to its customers and its strong reputation.
As of the end of June, the company recorded insurance premium revenue of 9.85 trillion VND. The company's total assets reached 192.507 trillion VND, with total invested assets at 173.182 trillion VND, a 3% increase, and a solvency margin of 206%.
In addition, the total value of unit-linked funds grew by 11% compared to the end of June 2024, reflecting customer confidence in Prudential's investment-linked insurance products.
 |
Prudential's claims and benefit payouts compared to the industry total. Photo: Prudential |
Prudential's claims and benefit payouts compared to the industry total. Photo: Prudential
According to data from the Insurance Association of Vietnam (IAV), total life insurance premium revenue for the first six months of the year surpassed 72 trillion VND, a 2% increase year-on-year. New business premiums reached over 13 trillion VND, an 8% increase. Insurance companies are adapting to new regulations while continuing to improve the customer experience.
 |
The company's customer service center. Photo: Prudential |
The company's customer service center. Photo: Prudential
In this context, Prudential Vietnam maintains stability, providing practical protection solutions tailored to customers' increasingly diverse needs. A Prudential representative stated the company proactively complied with new regulations ahead of schedule, invested significantly in its agency channel to promote sustainable, high-quality growth, and strengthened strategic partnerships with seven partner banks to prioritize sales quality.
The company also supports its customers with peace of mind. Just three months after its launch, the "PRU - Maximum Protection" universal life insurance product was recognized at the Insurance Asia Awards 2025 with the "New Insurance Product of the Year" award. The product, designed in accordance with the amended Law on Insurance Business, is based on in-depth research to meet the diverse needs of the population.
Prudential also received the "Training and Development Initiative of the Year" award at the same event, recognizing its strategy to enhance executive capacity, human resource management, and agency training.
The company maintained its position in the top 2 of the Top 10 Prestigious Life Insurance Companies in 2025 ranking published by Vietnam Report and is among the Top 10 insurance companies with the largest tax contributions in Vietnam according to CafeF's 200VNtax list.
Prudential Vietnam is a member of Prudential plc, which operates in markets such as China, ASEAN, India, and Africa. In the first half of this year, the group achieved a 12% growth in new business profit based on the Traditional Embedded Value (TEV) method. This result demonstrates a sustainable development strategy focused on quality growth and maximizing shareholder benefits. Prudential Vietnam affirms its commitment to supporting customers, aiming to "Bring complete peace of mind to every Vietnamese family".
Thai Anh
