The 10th National Brand product announcement ceremony took place on 16/10 in Ha Noi, recognizing products that meet criteria for quality, innovation, and leading capabilities.

For Qui Phuc, this fourth recognition reinforces its consistent strategy: quality as the foundation, innovation as the driving force, and the value delivered to customers and society as the measure of success.

Tran Thai Nguyen, the company's Deputy General Director, shared: "The stature of a Vietnamese brand is affirmed not only by the company's achievements but also by the practical values contributed to customers, the community, and the nation". Accordingly, the company will adhere to the criteria of "quality - differentiation - innovation", while mastering technology, enhancing production capacity, and fostering sustainable development. The goal is to elevate Vietnamese products, intelligence, and values in the international market.

A Qui Phuc representative receives the Vietnam National Brand title 2026. Photo: Qui Phuc

Over 42 years of establishment and development, Qui Phuc has steadily affirmed its position in the stainless steel and plastic furniture sector. This is built upon a modern production foundation, a diverse product ecosystem, and an extensive distribution network. This foundation is linked to the philosophy: "The sustainable development of a business must be built on real value delivered to customers, partners, and the community".

This journey marks three transformative steps in technology, market approach, and product philosophy. From manual production, the company invested in automation, research, and development, gradually mastering technology. A prime example is its 80,000 square meter factory system, equipped with modern production lines, which forms the basis for enhancing product quality and competitiveness.

Regarding the market, from its domestic base, the company has developed a network of over 15,000 points of sale nationwide. Concurrently, its products are now present in numerous international markets, a significant step in expanding Vietnamese products globally.

Qui Phuc's modern production line system. Photo: Qui Phuc

In terms of product philosophy, the company has expanded beyond stainless steel tables and chairs, plastic tables and chairs, and plastic cabinets. It now offers an ecosystem of products serving families, offices, restaurants, hotels, and construction projects. The business is gradually transitioning from a manufacturer to a brand that creates smart space solutions, aiming for a more convenient, quality, and fulfilling life.

Furthermore, the three core values of "quality - differentiation - innovation" underpin Qui Phuc's development strategy. The company emphasizes quality control from raw materials and production to distribution and after-sales service. It continuously improves design and functionality to meet practical demands. Simultaneously, it invests in technology, automation, and research and development to elevate product standards, enhance competitiveness, and contribute to industry growth. This also forms the foundation for the company's pursuit of sustainable development.

Qui Phuc's product ecosystem serves domestic and international markets. Photo: Qui Phuc

"In this new era of development, Qui Phuc continues to innovate, elevating quality standards and international competitiveness. The growth of a Vietnamese brand not only creates success for the business itself but also contributes to enhancing the nation's standing", a company representative stated.

(Source: Qui Phuc)