The 10th honor ceremony took place at the National Convention Center, hosted by the Ministry of Industry and Trade. With the theme "Flow of Vietnamese Brands", the program highlighted inheritance and innovation to enhance the competitiveness of Vietnamese enterprises.

At the event, Nguyen Phuong Anh, Deputy General Director of Tan A Dai Thanh, received the Vietnam national brand 2026 emblem. As a third-generation leader, she expressed excitement that the collective efforts of staff and employees were recognized over 14 years (seven consecutive terms).

According to Phuong Anh, this achievement stems from the continuity across generations of leadership, encompassing the preservation of values established since the company's inception and the innovation of management methods to adapt to market demands.

"Building on 33 years of development, we continue to expand our business scope, enhance technological capabilities, and connect strategic sectors to create extensive value for the community," Phuong Anh stated.

Nguyen Phuong Anh, Deputy General Director of Tan A Dai Thanh (top row, fourth from right), receives the Vietnam national brand 2026 emblem. Photo: TADT.

Amid continuously evolving technology and consumer expectations, the enterprise maintains that product quality remains the foundation for building brand reputation, while also promoting technological innovation to boost competitiveness.

Upon its establishment in 1993, the leadership team set the philosophy "quality builds brand reputation" as the guiding principle for all operations. Over several decades, Tan A Dai Thanh has become present in many living spaces with essential household products such as: stainless steel water tanks, water heaters, solar water heaters, R.O water purifiers, and stainless steel sinks.

A range of products and solutions meeting household needs. Photo: TADT.

Building on its industrial manufacturing foundation, Tan A Dai Thanh has expanded its operations across three strategic sectors: industry, high-tech, and real estate. Industry continues to serve as a pillar, high-tech drives innovation, connects product groups, and develops new utilities; real estate expands the application of solutions to constructions, projects, and living spaces.

According to a company representative, combining these three sectors aims to develop a synchronized ecosystem of solutions and utilities, meeting increasingly diverse customer needs, from essential household products to solutions for modern constructions and living spaces.

Nguyen Phuong Anh, a third-generation leader, contributes to shaping the group's new development path. Photo: TADT.

The Vietnam national brand is a long-term government trade promotion program, hosted by the Ministry of Industry and Trade since 2003. It selects brands every two years based on three core values: quality, innovation, and pioneering capability.

This year, the program recognized 499 products from 227 enterprises, an increase from 359 products from 190 enterprises in 2024. The leading sectors by number of recognized products include: processing and manufacturing industry, agriculture, food, pharmaceuticals, medical equipment, banking, telecommunications, and technology.

Dong Ve