To celebrate International Day of Cooperatives, Saigon Co.op achieved a national record with the "Online Vietnam Map from 50,000 Happy Smiles with the National Flag" project within its Journey of Happiness campaign.
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Saigon Co.op sets a national record with the Journey of Happiness community project. Photo: Saigon Co.op |
Saigon Co.op sets a national record with the Journey of Happiness community project. Photo: Saigon Co.op
The campaign connects customers with the Vietnamese retail brand while celebrating national holidays. At each stop, besides taking photos, Saigon Co.op collaborated with local communities to organize cultural events: historical reenactments in Quang Tri, gong performances in the Central Highlands, and traditional music in Ben Tre. This promoted the image of local people, regions, and One Commune One Product (OCOP) specialties.
Tens of thousands of customers joined Saigon Co.op in spreading Vietnamese values, creating a record where the national flag and smiles symbolized unity and hope for the future.
Beyond community activities, Saigon Co.op is building a "green" cooperative with environmental protection activities, promoting sustainable consumption, and spreading eco-friendly lifestyles. In June, its Co.opmart and Co.op Food supermarkets received the Ho Chi Minh City Environmental Award from the Ho Chi Minh City Department of Agriculture and Environment (formerly the Department of Natural Resources and Environment).
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Saigon Co.op staff donate blood to celebrate International Day of Cooperatives. Photo: Saigon Co.op |
Saigon Co.op staff donate blood to celebrate International Day of Cooperatives. Photo: Saigon Co.op
For International Day of Cooperatives (5/7), Saigon Co.op staff participated in blood donation drives in Ho Chi Minh City and other locations, demonstrating their social commitment and community spirit, core values of a modern cooperative model.
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OCOP products and private label items are discounted up to 50%. Photo: Saigon Co.op |
OCOP products and private label items are discounted up to 50%. Photo: Saigon Co.op
From 3/7 to 16/7, at over 800 locations nationwide, Saigon Co.op launched a "Discount Feast for International Day of Cooperatives." It features local specialties, OCOP products, and Co.op's private label items with discounts up to 50%. This results from Saigon Co.op's sustainable network with cooperatives and traditional craft villages, ensuring stable supply, high quality, and reasonable prices.
Key promotions from 3/7 to 16/7 include:
: Celebrating International Day of Cooperatives. Local specialties, OCOP goods, Co.op private label products, fruits, vegetables, and household chemicals are discounted from 15% to 23%. Co.op members receive five times the points on one product when purchasing items from 10,000 VND.
: Fragrant clothes - without worrying about the price. Discounts up to 50% on household chemicals, home cleaning, and personal care products from brands like Omo, Lix, On1, Downy, Comfort, Close Up, P/S, Dove, Olay, and Selsun.
: Buy and get discounts. Sunhouse blenders are 47% off, Comet electric hot pots are 47% off, Supor kettles are 50% off, Micofiber sheet sets are 50% off, and adult plastic sandals are 50% off, along with other discounted household items, apparel, buy-one-get-one deals, and more.
: Super deals. With bills from 300,000 VND on weekends from 4/7 to 6/7, consumers can purchase air fryers, non-stick stone pans, plastic cabinets, and mop sets at discounted prices; from 11/7 to 13/7, customers can buy ST25 fragrant rice, soybean oil, and shower gel for 50,000 VND less.
: The Shopping Season 2025 "Shop to Your Heart's Content" program offers a wide range of products: household items, apparel, food technology, chemicals, and private label goods.
: Online promotions. Discounts up to 50%, bulk purchase deals, bonus points, and vouchers up to 700,000 VND for customers shopping on the Co.op Online app or website.
(Source: Saigon Co.op)