A company representative stated that amidst a challenging real estate market, these figures reflect the efforts of its 200 sales staff in particular, and all company employees in general. This is the result of balanced management between clear business objectives and adaptability to market fluctuations.

To maintain growth momentum, Sao Viet is not only focusing on its existing apartment segment but also expanding into townhouses. In early July, the company opened its fourth office in the Bcons II building (Binh Thanh district), with a team of 60 staff. They will manage sales for 40 townhouses in the Bcons Eden Park project, located at the intersection of Binh Thung - My Phuoc Tan Van Road (Ring Road 3) and the extended Metro Line 1.

Sao Viet opens its fourth office and announces the distribution of the Bcons Eden Park residential project. Photo: Sao Viet

Sao Viet opens its fourth office and announces the distribution of the Bcons Eden Park residential project. Photo: Sao Viet

Organizationally, Sao Viet has adjusted its management structure by appointing Lam Nguyet Thanh Ngan, a young professional, as general director. This is part of the company’s strategy to develop its next generation of leaders and restructure operations for greater flexibility and modernity, aligning with new market trends.

Building on current growth, the company aims to increase its total staff to 400 and expand its product portfolio to 2,169 products in the last six months of the year. This plan is based on a stable supply and a long-term partnership with Bcons Group, a strategic partner that has collaborated with Sao Viet for seven consecutive years. In addition to apartments, Bcons Group continues to entrust Sao Viet with the distribution of its newly launched townhouses.

Sao Viet honors outstanding employees during the first six months of the year at its Gala Dinner on 13/7 at Lan Rung Beach Resort. Photo: Sao Viet

Sao Viet honors outstanding employees during the first six months of the year at its Gala Dinner on 13/7 at Lan Rung Beach Resort. Photo: Sao Viet

Speaking about the development orientation, Pham Thi Phuong Thao, chairwoman of Sao Viet, said management decisions are always carefully considered, aiming to ensure stability for business operations and the livelihoods of all employees. She also emphasized the company’s consistent management principle of avoiding untested strategies without a clear basis.

According to Thao, Sao Viet’s internal strength also stems from its experienced personnel and a long-standing sales force. This is key to maintaining stability and enhancing implementation capacity in a rapidly changing market.

With 13 years of experience in real estate distribution in TP HCM, Sao Viet has accumulated expertise in market analysis and opportunity identification. As the market is expected to benefit from changes in administrative boundaries and the pace of infrastructure investment, the company sees this as an opportune time to accelerate growth, expand market share, and enhance business efficiency.

(Source: Sao Viet Real Estate)