Designed as a "one-stop destination", the space integrates diverse product groups, enabling customers to easily compare styles and materials for a cohesive home design. For many families, a home is more than just a dwelling; it reflects their lifestyle. Consumers are increasingly willing to invest in quality, aesthetics, and daily experience within their homes.
Consumer trends emphasize choosing suitable products from the outset, optimizing long-term efficiency, and minimizing environmental impact. Consequently, when furnishing their homes, many homeowners prioritize convenient shopping. They seek to visualize the overall space and receive expert advice to balance style, functionality, and budget.
Responding to this demand, SCG Home Vietnam recently opened its "one-stop destination" model. The shopping space spans 5,500 square meters across three floors, featuring over 60 domestic and international furniture brands, including Prime, Catalan, Viglacera, Vitto, Cotto, Jomoo, and DeMuhler.
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The 5,500 square meter, three-floor shopping space at SCG Home Vietnam showcases over 60 Vietnamese and international brands. Photo: SCG Home Vietnam
Tiles, finishing materials, sanitary equipment, furniture, and home appliances are all available at this single location. Homeowners can place tile samples next to a sink, compare wall cladding colors with kitchen cabinets, and evaluate designs and functions on the spot to select coordinated products. The store also addresses specific family needs, such as safety accessories for seniors in the bathroom. Consumers can choose all equipment and furnishings for their entire home in just one morning of shopping.
Beyond product displays, SCG Home Vietnam has designed model homes and actual bathrooms, allowing customers to visualize products within a specific home context. Consumers can see, touch tile surfaces, experience holding a showerhead, and observe light on the floor before making a decision.
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The realistic bathroom space allows customers to easily visualize products before selection. Photo: SCG Home Vietnam
Here, a team of consultants guides customers throughout their shopping journey, understanding their overall needs and budget, and connecting product choices to balance aesthetics and cost.
Located on Nguyen Van Linh street, near Aeon Mall, Tasco Mall, and Long Bien golf course, SCG Home Vietnam offers convenient access from central Hanoi and the city's eastern areas. Parking for over 60 oto makes family visits easier.
SCG Home Vietnam is the first retail chain for SCG Home in Vietnam and the company's second overseas chain. It builds on the extensive experience of SCG, a group with over 100 years of development in construction and building materials in Thailand.
SCG Home's display space reflects the group's environmental, social, and governance (ESG) objectives. Products and solutions supporting energy saving and ensuring safety are presented visually, helping meet the demand for enhanced living quality among Vietnamese consumers.
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The ribbon-cutting ceremony at the opening of SCG Home Vietnam, Long Bien area, Hanoi, on 19/9. Photo: SCG Home Vietnam
A company representative stated that with the "one-stop destination" model, SCG Home Vietnam aims to simplify the home furnishing process, helping families optimize choices and improve living space quality. The SCG Home Vietnam store is located at 55 Nguyen Van Linh, Phuc Loi ward, Hanoi, open daily from 9h to 18h.
Hoang Anh
