Saigon - Hanoi Commercial Joint Stock Bank (SHB) has launched the "Instant AutoBill, Hot Cashback" program on its SHB SAHA application, with a total promotional budget of 2.6 billion VND.

The program is designed for individual customers newly registering for automatic bill payment services across categories such as electricity, water, telephone, internet, and television. Eligible transactions will receive cashback in phases, with a total maximum amount of 200,000 VND per customer.

SHB launches the "Instant AutoBill, Hot Cashback" program on the SHB SAHA application. Photo: SHB

SHB launches the "Instant AutoBill, Hot Cashback" program on the SHB SAHA application. Photo: SHB

In the first month, customers receive 20% cashback on the bill's value, up to 50,000 VND. This applies to the highest value bill in the month that meets the program's conditions.

In the second month, customers who maintain automatic payments for two consecutive months and register for two or more types of services can continue to receive up to 50,000 VND in cashback.

By the third month, customers maintaining automatic payments for three consecutive months and registered for two or more service types will receive 50% cashback on the bill's value, up to 100,000 VND. This offer applies to the highest value bill in the month that meets the program's conditions. Consequently, customers who fulfill all requirements across all three phases can receive a total refund of 200,000 VND.

Customers can easily register for automatic bill payments on SHB SAHA. Photo: SHB

Customers can easily register for automatic bill payments on SHB SAHA. Photo: SHB

According to SHB, this program helps expand the utilities available on SHB SAHA. It supports customers by reducing the steps involved in recurring payments and enabling more proactive daily financial management. Through these incentives, SHB aims to contribute to the national digital transformation strategy and implement Politburo's Resolution 57 on breakthroughs in scientific and technological development, innovation, and national digital transformation.

Expanding SHB SAHA's utilities is also part of the bank's comprehensive digital transformation strategy. SHB identifies information technology modernization and digitalization as one of its four development pillars, aligned with a "5 FIRST" orientation, which includes: Data & AI First, People First, Cloud First, Security First, and Mobile First. This forms the foundation for the bank to continue developing digital, convenient, and customer-centric products and services.

Positioning itself as a "new-generation national-scale bank", SHB aims by 2030 to become the number one bank in terms of efficiency, a preferred digital bank, the best retail bank, and a leading bank providing capital, financial products, and services to strategic corporate customers with supply chain ecosystems, value chains, and green development; as well as small and medium enterprises, and individual customers. By 2035, SHB expects to become a modern, digital, and green bank among the region's leaders.

Minh Ngoc

Readers can find more detailed information about the program on SHB's website.