Sen Do Technology Company has informed customers and suppliers that Sendo Farm will stop operating from 10/7. Users accessing the website and application currently receive detailed information regarding the closure.

In a document signed on 30/6 by Chief Executive Officer Tran Hai Linh, the company stated that this decision aims to "optimize resources, enhance competitiveness, and restructure the portfolio of activities in the coming period."

Before its closure, Sendo Farm will implement discount programs and promotions until 9/7. Customers with active membership packages will receive a 100% refund of their package value into their Farm Wallet. Balances in Farm Wallet, Sen Club Wallet, and FGold can still be used on the application until 9/7. After this date, customers with remaining balances in Farm Wallet and Sen Club Wallet can submit requests for refunds to their bank accounts.

Sendo Farm sent a notice of cessation of operations to customers. Photo: Vien Thong

Sendo affirmed it will continue to receive and resolve customer complaints and inquiries via email or online customer service channels during the service shutdown process.

Launched in late 2021, Sendo Farm was initially a business segment of Sendo's multi-industry retail e-commerce platform. By 4/2025, Sendo officially withdrew from competition with Shopee, TikTok Shop, Lazada, and Tiki, having less than 1% market share, to fully transition its focus to Sendo Farm.

The platform operated as an online supermarket model for agricultural products, food, and consumer goods, providing services in Hanoi and Ho Chi Minh City (TP HCM). It promoted a "buy today, receive tomorrow" delivery motto, supported by over 18,000 pickup points.

However, Sendo Farm operated in a highly competitive and rapidly developing market for direct and online food and consumer goods retail. This market offers numerous convenient options for buyers, ranging from widespread small grocery chains and mini-supermarkets like Bach Hoa Xanh and WinMart to online supermarket delivery services from GrabFood, ShopeeFood, and beFood.

Additionally, traditional retail models such as wet markets and local convenience stores remain prevalent in residential communities. Some homemakers even prefer ordering fresh produce, meat, and fish through community groups in apartment buildings, workplaces, or social media platforms.

Vien Thong