Entering the Vietnamese market in 2019, Shinhan Finance Vietnam Company Limited (Shinhan Finance) began its journey amidst a global economy impacted by the Covid-19 pandemic, inflation, and supply chain disruptions.

Instead of short-term gains, the company pursued a sustainable development strategy, focusing on strengthening its internal resources through rebranding, restructuring operations, and investing in technology systems. As a result, Shinhan Finance gradually overcame challenges, expanded its operations, and built a team of over 5,500 employees – professionals who possess both expertise and a deep understanding of the company's "human-centered finance" philosophy, which prioritizes customers.

Shinhan Finance employees assist customers with their inquiries. Photo: Shinhan Finance

Shinhan Finance employees assist customers with their inquiries. Photo: Shinhan Finance

Shinhan Finance provides a wide range of installment loans, credit cards, and digital financial services. In 2023, the company launched THE FIRST international credit card, marking a new step in its product development roadmap while also supporting the national initiative to promote cashless payments in Vietnam.

Shinhan Finance employees introduce THE FIRST international credit card to customers. Photo: Shinhan Finance

Shinhan Finance employees introduce THE FIRST international credit card to customers. Photo: Shinhan Finance

The company has also invested in developing the iShinhan digital finance platform, which attracts hundreds of thousands of visits each month. iShinhan allows customers to actively monitor their loans, make payments, look up transparent information, and access partner offers.

In parallel, the company has actively applied technology to its operations, such as integrating natural language processing for chatbots, developing secure authentication methods, and implementing Open API to connect with the partner ecosystem. Most recently, Shinhan Finance launched the VietQR feature on iShinhan, allowing loan and credit card payments via QR codes from over 40 banks and e-wallets. Digital payment methods such as ZaloPay have also been integrated to meet new consumer trends.

Over the past 5 years, the company has implemented numerous social responsibility programs nationwide. The "Cupboard of Dreams" project has donated over 24,600 children's books, built 64 bookcases, and renovated 11 reading rooms for students. Community initiatives such as Harmony and Good Hallyu have supported over 2,500 individuals in difficult circumstances in disadvantaged areas.

Shinhan Finance gives gifts to children at Vinh Son Kindergarten, Thu Dau Mot City, Binh Duong. Photo: Shinhan Finance

Shinhan Finance gives gifts to children at Vinh Son Kindergarten, Thu Dau Mot City, Binh Duong. Photo: Shinhan Finance

Shinhan Finance has also organized blood donation drives, contributing nearly 885 units of blood. During the peak of the pandemic, the company donated 1.2 billion VND to Covid-19 prevention efforts. Additionally, the company has also deployed financial support packages and preferential interest rates specifically for customers affected by Typhoon Yagi and other natural disasters, helping them recover and stabilize their lives after these events.

To date, Shinhan Finance has served over 1 million customers nationwide. A Shinhan Finance representative said that in the next phase, the company will continue to pursue the "Ready for Next" orientation, investing in technology, improving service quality, and developing financial solutions suitable for the needs of Vietnamese consumers.

Minh Ngoc