On 19/11, Shynh Group received the "Asia Pacific Winner 2025" award from Merz Aesthetics, a leading global aesthetic technology group, during the "Golden Record Award 2025" (GRA) event in Seoul, Korea. The award acknowledges entities with outstanding growth and positive contributions to the aesthetic industry in the Asia-Pacific region.
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Shynh Group Chairman, Le Thi Xuan (right), receives the "Asia Pacific Winner" award at the "Merz Aesthetics Golden Record Award 2025" event. Photo: Shynh Group |
Shynh Group Chairman, Le Thi Xuan (right), receives the "Asia Pacific Winner" award at the "Merz Aesthetics Golden Record Award 2025" event. Photo: Shynh Group
Le Thi Xuan, Chairman of Shynh Group, stated that the award confirms the company's strict operational standards, experienced team of doctors, and client trust in the medical-standard aesthetic services it provides. This achievement also recognizes the group's 13-year journey of development and continuous efforts to introduce advanced aesthetic technology to Vietnam.
According to Xuan, this is an important stepping stone for the company to advance its strategy of elevating Vietnam's aesthetic industry, opening opportunities for domestic and international clients to access high-quality services in the future. "We will continue to invest in technology, reinforce medical standards, and expand our ecosystem to contribute to the sustainable development of the aesthetic sector in the coming years", she said.
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Chairman Le Thi Xuan takes a commemorative photo with Mr. Bob Rhatigan - CEO of Merz Aesthetics (left) and Mr. Victor Liew - Regional Director (right). Photo: Shynh Group |
Chairman Le Thi Xuan takes a commemorative photo with Mr. Bob Rhatigan - CEO of Merz Aesthetics (left) and Mr. Victor Liew - Regional Director (right). Photo: Shynh Group
Previously, at the "Golden Record Award Vietnam 2025" event organized by Merz Aesthetics, Shynh Group also received recognition in two categories: "Clinic with the most impressive Belotero Revive performance of the year" and "Top 10 Clinics with the highest Ultherapy Prime tip consumption of the year". The company is known for its heavy investment in genuine technology systems, currently owning three Ultherapy Prime devices from Merz Aesthetics US.
In recent years, Shynh Group has expanded its service ecosystem, developing a comprehensive aesthetic model ranging from intensive skin treatments to non-surgical and surgical aesthetics. The system includes: Shynh House, a medical-standard skin care and treatment clinic; Shynh Premium, an international-standard high-tech aesthetic institute; SHE Plastic Surgery, a plastic surgery clinic; and Shynh Super Luxury, an all-in-one luxury health and beauty complex launched in 2024.
This complete ecosystem allows the company to meet diverse client needs, from high-tech rejuvenation services to advanced plastic surgery. This also creates a competitive advantage, contributing to Merz Aesthetics' high regard for the company in the Asia-Pacific region.
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Shynh Group boasts an experienced team of medical doctors and modern technology. Photo: Shynh Group |
Shynh Group boasts an experienced team of medical doctors and modern technology. Photo: Shynh Group
The "Golden Record Award" is an annual event organized by Merz Aesthetics, a global aesthetic group headquartered in Germany. It honors companies that achieve outstanding success in implementing technology, services, and medical safety standards. The award system is evaluated based on stringent criteria, including: the professional competence of the medical team, the effectiveness and safety of treatments, growth rate, operational scale, and technological innovation. Among these, the "Asia Pacific Winner" is considered one of the most prestigious categories.
Merz Aesthetics is a global aesthetic group headquartered in Germany, specializing in non-invasive rejuvenation technology (such as Ultherapy, which uses ultrasound for lifting); fillers and aesthetic injectable products (such as Belotero); and high-tech skin treatment devices and solutions. Operating in over 90 countries, the group is recognized as one of the three largest aesthetic technology providers worldwide, alongside Allergan and Galderma.
Hai My


