Siberian Wellness, a global health and beauty brand originating from Siberia, Russia, possesses a modern production complex comprising three factory buildings and 18 diverse production lines. In addition, the factory operates four research and development (R&D) centers, where dozens of new formulas are tested and refined daily. All input materials are carefully selected from reputable suppliers in France, Germany, Japan, South Korea, and other countries to ensure clear origins and consistent quality.

Factory production line. Photo: Siberian Wellness

Factory production line. Photo: Siberian Wellness

The product inspection process at the factory is rigorous. Products undergo multiple rounds of testing for microorganisms, stability under various storage conditions, and safe preservatives. Siberian Wellness's approach is based on scientific data rather than subjective claims. Each ingredient has a safety data sheet, undergoes internal testing, and is field-tested in markets with diverse climates.

Notably, in 2024, nearly 40 million Siberian Wellness products were certified by Chestny ZNAK, Russia's national quality authentication system. A company representative stated this certification demonstrates their strict adherence to quality, reflecting a sustainable development vision that prioritizes consumer trust and safety.

With this modern production foundation, Siberian Wellness now has a presence in over 60 countries across three continents. Vietnam is a key market and serves as a launchpad for the company's expansion in Asia. The company representative noted that Vietnam is becoming a strategic destination in the health and beauty sector, exhibiting high growth.

Over 13 years of working with Vietnamese consumers, the brand aims to build a long-term partnership, rather than simply selling products.

Larisa Kharchenko, Production Director of the Siberian Wellness production complex. Photo: Siberian Wellness

Larisa Kharchenko, Production Director of the Siberian Wellness production complex. Photo: Siberian Wellness

Speaking during a factory visit in Siberia, Larisa Kharchenko, Production Director of the Siberian Wellness factory, said the company doesn't employ a "one-size-fits-all" approach. Instead, products are tailored to the specific needs of each market. In Vietnam, Siberian Wellness focuses on products supporting inner beauty, weight management, detoxification, immunity boosting, and stress reduction.

Building upon its core product lines (hero SKUs), the brand continues to research and develop new formulas combining high-quality ingredients from various countries, aiming for products "made in Russia, specifically for Vietnam and Asia." This strategy helps Siberian Wellness expand its influence in the region, starting with the Vietnamese market.

Beyond product focus, the company aims to build a sustainable community in Vietnam. This involves engaging users by promoting a Wellness lifestyle, collaborating with local partners, communicating health information, and conducting nutritional education activities.

The brand builds a Wellness community towards a positive and healthy lifestyle. Photo: Siberian Wellness

The brand builds a Wellness community towards a positive and healthy lifestyle. Photo: Siberian Wellness

According to a company representative, the choice of Vietnam as a strategic hub isn't solely due to consumption levels, but also because of the shift in consumer awareness regarding health and lifestyle. Factors such as urbanization, changing consumption habits, and the growing trend of healthy living are creating a solid foundation for long-term development.

"With a consumer-centric approach, a modern production system, and a commitment to quality, we view Vietnam not only as a potential consumer market but also as a starting point to build a community with a wellness lifestyle in Asia," the brand representative said.

(Source: Siberian Wellness)