According to Phan Gia Brand Development Joint Stock Company (SkyNext), playgrounds were once merely supplementary features in shopping malls or restaurants. Now, the demand for family bonding and comprehensive child development has made playgrounds a central element in the investment strategies of many real estate, commercial, and educational businesses. Some shopping malls have allocated up to 20% of their area to entertainment activities. In 2025, a well-known brand invested in dozens of new locations nationwide, demonstrating the significant potential of the children's entertainment industry.

Jolion playground - an entertainment complex designed and operated by SkyNext. Photo: SkyNext

Jolion playground - an entertainment complex designed and operated by SkyNext. Photo: SkyNext

Recognizing the demand for children's holistic development and the trend of investing in play spaces, SkyNext has developed a playground design model focused on education and experience. The company has a team of designers, builders, and education specialists, not only creating visually appealing models but also constructing interactive spaces suitable for each stage of a child's development.

SkyNext's distinction lies in its ability to integrate multiple elements within a single play space. It combines educational and exploratory content, safe and child-friendly materials, and a high aesthetic design style. The company uses 3D robotic sculpting technology, provides comprehensive design and construction services, and directly imports toys to ensure consistent quality. In addition, the company's team has practical experience in operating a chain of educational playgrounds, optimizing operational efficiency for investors and enhancing the user experience for customers.

Labubu Kids cafe playground designed and constructed by SkyNext. Photo: SkyNext

Labubu Kids cafe playground designed and constructed by SkyNext. Photo: SkyNext

According to a representative from the playground chain operated by SkyNext, the revenue of the "kids cafe" model comes from various sources: entrance fees, educational activities such as art rooms, STEAM learning areas, and life skills classes; food and beverage services; and retail sales of products like toys, school supplies, and souvenirs. The model also leverages sponsorship opportunities from children's brands, organizes events, birthday parties, and workshops; rents out space; and collaborates with educational institutions to host classes, extracurricular activities, and product displays or advertisements.

However, this model also faces several risks, such as increasing competition, distinct seasonality, and the need for rapid capital recovery to continuously innovate play models to retain customers.

"With SkyNext, each playground space tells a story, and each successful project lights up tens of thousands of children's smiles. That is the most sustainable value in the modern experience business," said a company representative.

A modern "kids cafe" model connecting the whole family, designed by SkyNext. Photo: SkyNext

A modern "kids cafe" model connecting the whole family, designed by SkyNext. Photo: SkyNext

Phan Gia Brand Development Joint Stock Company (SkyNext) was established in 2010 in Ho Chi Minh City. It designs, constructs, and operates a chain of children's playgrounds focused on education and experience. With over 15 years of operation, SkyNext has partnered with major brands, shopping malls, and educational institutions nationwide to create innovative and safe play spaces that support children's skill development, thinking, and emotional growth at each age.

(Source: SkyNext)