Hundreds of guests and consumers visited and congratulated the launch of the Smeg Signature store at Estella Place shopping mall (Song Hanh Street, Binh Trung Ward, TP HCM) on 23/1. A brand representative stated that for young people who view living spaces as an extension of their personality, the kitchen is not merely a place for cooking but a source of inspiration, family gatherings, and private moments with a morning coffee.

Epicure and Wundertute, two entities with extensive experience in high-end European home appliances, operate Smeg Estella Place. In addition to distribution, the two companies will offer comprehensive solutions, assisting cooking enthusiasts in selecting products that match their lifestyle and personal space.

Business leaders and guests took commemorative photos at the opening event. *Smeg Vietnam*

The new store is designed as a destination for those familiar with Italian kitchen appliances. The display area inspires, allowing visitors to envision a complete, integrated kitchen where each appliance meets functional needs and expresses individual personality.

A highlight at Smeg Estella Place is the display of Victoria and Cortina, two flagship collections from the brand's major home appliance line. According to the company, both collections represent Smeg's distinctive design philosophy, where a classic Italian spirit is reinterpreted in a refined manner, suitable for contemporary lifestyles.

"Victoria evokes the elegance, balance, and nostalgic charm of traditional European kitchens. Meanwhile, Cortina makes an impression with soft, romantic details, suitable for spaces that prioritize emotion and warmth", the representative stated.

The Smeg Estella Place store showcases the brand's latest lines. *Smeg Vietnam*

Many guests were impressed by the "Sicily is My Love" collection display, a collaboration between Smeg and Dolce&Gabbana. This limited-edition home appliance line is elevated to artwork, emphasizing patterns and colors inspired by Sicilian culture. According to the brand, this collaboration demonstrates Smeg's boundless creativity and acknowledges the company's position in connecting design, fashion, and lifestyle.

The store also features a range of small appliances in popular pastel shades, emphasizing utility. The manufacturer focuses on sophisticated aesthetics and a user-friendly experience, helping these appliances attract cooking enthusiasts, especially women who consider nurturing their kitchen a daily joy.

The Smeg x Dolce&Gabbana collection and the Smeg Cortina collection. *Smeg Vietnam*

"At Estella Place, the Smeg store is positioned as an experience space for those interested in Italian kitchen design and lifestyle. It regularly hosts new collection launches, product introductions, and specialized events. As the premium home appliance market increasingly values aesthetics and quality, we hope Smeg Estella Place becomes a familiar destination for the community of cooking and beauty enthusiasts in TP HCM", the brand representative added.

The Smeg brand originated from a family metal enameling workshop in Guastalla (Emilia Romagna region, Italy) in 1948, before evolving into one of Europe's premium home appliance brands. Smeg is an acronym for "Smalterie Metallurgiche Emiliane Guastalla", reflecting the enameling craftsmanship heritage that laid the foundation for the quality and durability of its products. From its early decades, the company chose a distinct path: prioritizing design equally with functionality. Its product range meets stringent technical standards while emphasizing iconic aesthetics, adapting to all trends.

Dong Ve

Consumers can directly experience the Smeg Signature Store Estella Place or follow the Smeg Vietnam Fanpage and Smeg.vn website for the latest collections and products.