Vu Dang Linh, General Director of The Gioi Di Dong Investment Joint Stock Company (MWG), shared this information at an investor meeting on the afternoon of 10/2. He noted that the 710 billion VND profit marked a seven-fold increase from the previous year, significantly boosting Bach Hoa Xanh's contribution to the group's overall profit structure.

Last year, the chain's revenue reached nearly 46,900 billion VND, an increase of 14%, accounting for about 30% of MWG's total revenue. However, revenue at older stores remained almost flat as the company restructured its fast-moving consumer goods portfolio and enhanced the quality of fresh food offerings.

Bach Hoa Xanh's primary growth driver stemmed from network expansion. Last year, the chain opened 789 new stores, surpassing its initial plan of 600 sales points, with nearly half concentrated in the Central region. In 10/2025, the chain established its presence in the Northern region, after operating predominantly in the Southern and Central regions for nearly a decade.

According to MWG's leadership, the Northern market faces intense competition; however, consumers have positively received the fresh food segment. Following restructuring, new stores achieved lower break-even points due to investment levels tailored to each market. The company anticipates revenue from existing stores to rebound by 5-10%.

This year, Bach Hoa Xanh aims for revenue growth exceeding 20%, planning to open approximately 1,000 new stores, with 30-40% located in northern markets. The chain is expected to contribute about 30% of MWG's revenue and nearly 20% of its consolidated profit.

In the long term, The Gioi Di Dong targets a separate listing for Bach Hoa Xanh within three years, contingent on eliminating all accumulated losses and improving operational efficiency. MWG's leadership believes that stricter market management provides an advantage for the chain, thanks to its robust system for controlling product origin and invoices.

Alongside Bach Hoa Xanh, MWG aims for a net revenue of 185,000 billion VND and an after-tax profit of 9,200 billion VND this year, representing increases of 18% and 30% respectively. The phone and electronics retail segment remains a core pillar, while service and international market segments are expected to unlock new growth opportunities.

Thi Ha