Through its home appliances, Tactflow aims to convey a "me-time" lifestyle message to young adults aged 25-35. "Me-time" refers to personal time dedicated to oneself, for doing enjoyable activities without external concerns. It is a period for individuals to focus on themselves, relieve stress, and rejuvenate, reflecting a shift from the self-care trend and modern lifestyle changes.

According to the manufacturer, Tactflow quickly captured the attention of Gen Z with its youthful, dynamic design language. Each product blends trendy neutral color palettes, premium materials, and high practical utility.

Tactflow experience space at LocknLock Estella store (TP HCM). Photo: Tactflow

In the Vietnam market, Tactflow introduced two main product lines, addressing two states of life: "Go Flow" for movement and "Stay Flow" for stillness. Both lines embody a philosophy of natural harmony, reflecting a mindset of comfort, relaxation, and flexibility in daily living.

The Go Flow product group caters to those who enjoy traveling, centered around a trio of new-generation insulated bottles: the Tactflow ceramic insulated bottle 650 ml, the Tactflow mug 700 ml, and the Tactflow flip insulated bottle 730 ml.

The Stay Flow group emphasizes moments of tranquility at home, featuring items such as bath towels, indoor slippers, and bath mats. The brand hopes that these products will transform living spaces into a "charging station", encouraging individuals to embark on a journey of self-listening and self-love.

A series of insulated bottles from the Go Flow product group. Photo: Tactflow

As a lifestyle brand, Tactflow extends beyond product introductions by designing an experience space within LocknLock stores. The display area predominantly uses blue, reflecting the brand's liberal spirit.

Here, customers can freely capture moments with friends or simply leave a personal mark in an inspiring space. Additionally, customers have the opportunity to participate in minigames, check-in for gifts, and receive various offers when visiting to shop. The event will take place on weekends in March at LocknLock stores. Detailed information on times and locations is updated on the official Facebook pages of LocknLock and Tactflow.

A young person in TP HCM captures personal moments with Tactflow. Photo: Tactflow

To mark its launch, the brand is offering discounts of up to 30%. Customers can purchase Tactflow products on the LocknLock website, at LocknLock stores nationwide, and on LocknLock's official e-commerce platforms (Shopee, Lazada, TikTok Shop).

Diep Chi