VPBank's brand value reached nearly 1 billion USD, according to the Global Banking 500 ranking released by brand valuation consultancy Brand Finance on 9/3. This marks a 33-place rise from last year, positioning VPBank at 227th globally and as the seventh most valuable brand among banks in Vietnam.
Brand Finance attributed this growth to VPBank's adaptability amid a volatile financial market. The consultancy noted improvements in business efficiency, brand strength, and market recognition. The report further highlighted that VPBank's brand value was bolstered by its stable financial foundation, strong business performance, expanded financial service ecosystem, and extensive brand building initiatives.
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VPBank building in Lang Ha. Photo: VPBank |
The bank has developed a comprehensive financial ecosystem, including member units such as VPBankS, OPES, FE Credit, and the digital bank Cake by VPBank. This ecosystem offers diverse services ranging from banking, securities, and insurance to consumer finance, serving over 30 million customers. VPBank also expanded its international capital market activities, raising a total of 2,36 billion USD last year with participation from major financial institutions. By the end of 2025, VPBank reported consolidated total assets exceeding 1,26 million billion VND. Pre-tax profit reached over 30,600 billion VND, a 53% increase from 2024.
To further build its brand, the bank has sponsored and partnered with numerous international cultural and entertainment events held in Vietnam. These events featured renowned artists and organizations such as G-Dragon, the T1 eSports team, The Vienna Chamber Orchestra, and the Vienna Philharmonic. According to a bank representative, these initiatives are part of a long-term brand building strategy. They aim to disseminate cultural values, enhance public experience, and elevate the nation's standing.
VPBank is currently one of Vietnam's largest private banks, ranking 87th in Fortune magazine's list of the 500 largest companies in Southeast Asia. This advancement in the Global Banking 500 ranking is considered a crucial step for VPBank to achieve its goal of entering the top 100 largest banks in Asia and the top three largest banks in Vietnam in the coming years.
Minh Ngoc
