A representative from Tan Tan Watch noted that for many years, automatic watches were primarily for connoisseurs or those with substantial budgets. However, the introduction of modern, more accessibly priced collections has made mechanical watches appealing to a broader customer base.

Concurrently, criteria for selecting watches have evolved. Beyond design and movement, many consumers now prioritize product origin, warranty policies, and the availability of long-term care throughout the watch's lifespan.

A mechanical watch can last 10 to 20 years with proper maintenance and repair. Consequently, the distributor's role has become increasingly significant to consumers.

A Tan Tan Watch representative confirmed the company operates as an importer and distributor for numerous international watch brands. Currently, it serves as the official distributor for brands including Citizen, Movado, Bulova, Tommy Hilfiger, Coach, Lacoste, and Calvin Klein in Vietnam.

Tan Tan Watch boasts a network of over 20 stores nationwide. *Photo: Tan Tan Watch*

In addition to offering genuine products, Tan Tan Watch provides an after-sales service system adhering to brand standards. The company recognizes that customers seek not only quality products but also reliable support for warranty claims, maintenance, or part replacements throughout the product's lifespan.

Beyond its retail network, Tan Tan Watch operates a brand-authorized service center. The company invests in a team of technicians trained to brand standards, specialized laboratory facilities, and technical procedures that follow manufacturer guidelines.

The Citizen Tsuyosa collection, a Japanese mechanical watch line designed for modern lifestyles, is among the prominent offerings distributed by Tan Tan Watch.

The Citizen Tsuyosa mechanical watch collection, distributed by Tan Tan Watch. *Photo: Tan Tan Watch*

In Japanese, "Tsuyosa" signifies "strength." Citizen chose this name to embody the collection's spirit: robust and dynamic, yet elegantly designed. Tsuyosa also aligns with Citizen's "Better Starts Now" philosophy, which prioritizes continuous product innovation driven by genuine user needs.

The collection draws inspiration from a popular Citizen line from the late 1990s. Rather than a direct recreation, Citizen opted to modernize the design, adapting it for contemporary lifestyles. This approach ensures Tsuyosa maintains the durability and stability typical of Japanese mechanical watches while presenting a more modern aesthetic.

The Citizen Tsuyosa Shore watch version. *Photo: Tan Tan Watch*

Following the success of the initial Tsuyosa line, Citizen expanded the collection to cater to diverse user preferences. Recently, the brand launched the Tsuyosa Shore 2026, targeting individuals with active lifestyles. This model features a sporty rotating bezel, sapphire crystal, and 100 m water resistance.

A key appeal of Tsuyosa is its fusion of sporty and elegant styles. This sport-elegant design makes the watch versatile for both professional settings and everyday activities.

The collection's distinctive features include an integrated steel bracelet, a steel case finished with brushing and polishing techniques, and a crown positioned at 4 o'clock. These elements collectively define Tsuyosa's characteristic aesthetic.

The Citizen Tsuyosa collection offers various versions and colors. *Photo: Tan Tan Watch*

Beyond design, color contributes significantly to the collection's appeal. Citizen offers a range of options, including: teal, yellow, green, burgundy, and ice blue. The sunray dial effect allows the watch to shift hues with light, adding visual depth for the wearer.

Citizen Tsuyosa exemplifies the trend of mechanical watches that blend aesthetics, practicality, and an accessible price point. Tan Tan Watch officially distributes the collection in Vietnam, offering a warranty and maintenance system that meets brand standards.

Thai Anh

Learn more about Tan Tan Watch:

- Visit their website here.

- Hotline: 0983831547

Nationwide system of 20 stores and branches, including:

Showrooms in TP HCM:

- 109-111 Tran Hung Dao, Cau Ong Lanh ward

- 40 Le Loi, Sai Gon ward

- 285 Ly Tu Trong, Ben Thanh ward

- 463 Nguyen Thi Thap, Tan Hung ward

- 212 Hau Giang, Binh Tay ward

- 388 Quang Trung, Go Vap ward

- 272 Vo Van Ngan, Thu Duc ward

- 41 Cong Hoa, Tan Binh ward

Shopping centers in the South: Diamond Plaza, Takashimaya, Nowzone, Van Hanh Mall, Hung Vuong Plaza, Vincom Bien Hoa, Aeon Tan Phu, Aeon Binh Tan, Aeon Binh Duong, Parc Mall

Shopping centers in the Central region:

- Gold Coast Nha Trang

- 326 Hung Vuong, Da Nang.

Shopping centers in the North: Aeon Long Bien, Ha Noi

Official Citizen - Movado - Bulova service centers:

- 109-111 Tran Hung Dao, Cau Ong Lanh ward, TP HCM

- 285 Ly Tu Trong, Ben Thanh ward, TP HCM