The partnership between the two companies was announced in Hanoi on 21/6. Following the signing, HMH Vietnam became the official distributor of all Teka and Kuppersbusch products in Vietnam. The company will distribute Teka's core products, such as built-in kitchen appliances and high-end sinks and faucets.
The partnership also expands the distribution portfolio to include freestanding appliances like refrigerators, washing machines, dishwashers, ovens, microwaves, and other home electronics. These product lines are expected to be introduced soon to meet the growing demand of consumers who prefer modern, minimalist, and convenient European styles.
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Representatives from both companies at the signing ceremony. Photo: Teka |
Representatives from both companies at the signing ceremony. Photo: Teka
Vo Minh Thao, General Director of Teka Vietnam, said this event marks an important turning point in the company's distribution strategy. "We hope that, through HMH, products embodying the European spirit will be more accessible to Vietnamese families as they create comfortable and elegant living spaces," he said.
The agreement between Teka and HMH is a long-term product distribution partnership with commitments to service quality, after-sales policies, and customer experience. This lays the groundwork for Teka to expand its network and enhance brand recognition in Vietnam. In the near future, HMH plans to upgrade and expand the system of showrooms and distributors of Teka products in many provinces and cities, focusing on areas with high consumer spending and purchasing power.
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After the signing, HMH Vietnam became the official distributor of all Teka and Kuppersbusch products in Vietnam. Photo: Teka |
After the signing, HMH Vietnam became the official distributor of all Teka and Kuppersbusch products in Vietnam. Photo: Teka
Through its partnership with HMH, Teka is pursuing a selective localization strategy: retaining its European design identity while flexibly meeting the tastes and practical needs of the Vietnamese market.
According to Dinh Thi Hoa, General Director of HMH Vietnam, with its rich history and humanistic design philosophy, Teka will be a perfect addition to the HMH product ecosystem. This collaboration will provide a more comprehensive experience for consumers in the high-end segment.
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Representatives from both sides exchange partnership certificates. Photo: Teka |
Representatives from both sides exchange partnership certificates. Photo: Teka
Teka is a leading global brand with over 100 years of experience in the kitchen appliance industry. Known for its minimalist German design, Teka incorporates proprietary technologies, user-friendly features, and energy efficiency. The brand is present in over 120 countries. HMH Vietnam has an extensive distribution network and experience collaborating with numerous European brands.
Hoang Dan
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