Thaco Auto's expansion into the Philippines is part of its plan to integrate deeper into the global value chain by partnering with reputable companies in the region. The company is collaborating with BJ Mercantile (BJM) to boost market research and development, establish a distribution and after-sales network, and meet transportation demands in the Philippines.
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Representatives from Thaco Auto (right) and BJM at the signing ceremony. Photo: Thaco |
Representatives from Thaco Auto (right) and BJM at the signing ceremony. Photo: Thaco
The two companies also held an introduction and handover ceremony for a batch of Thaco Cruizer 125 buses to Bicol Isarog, a major transport company in the Philippines. At the event, Lai Thai Binh, Vietnam's ambassador to the Philippines, praised Thaco Auto's capability to manage the entire value chain, from research and development to production, distribution, and after-sales service.
In the Philippines, Thaco Auto will distribute two main bus models: seaters and sleepers. The seaters offer configurations from 29 to 47 seats, with VIP versions ranging from 20 to 29 seats, catering to various tourism, urban, and shuttle needs. The sleeper buses are optimized for long-distance travel, with options from 22 to 36 berths, customizable to suit the needs of individual businesses and operating regions.
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Thaco Auto bus models exported to the Philippines. Photo: Thaco |
Thaco Auto bus models exported to the Philippines. Photo: Thaco
According to the company, all products are researched and developed by Thaco Auto's R&D engineers and manufactured at the Thaco Chu Lai Industrial Park in Da Nang. Currently, the localization rate of Thaco Auto buses exceeds 70%, meeting export standards for various markets.
For after-sales service, Thaco Auto will establish a system and implement technical training programs for operation and maintenance teams. The company will collaborate with BJM to establish a parts supply chain in the Philippines, connecting with the Thaco Chu Lai factory to ensure supply, reduce maintenance and repair time, and enhance operational efficiency.
Thaco Auto products have been exported to various regions worldwide, including Thailand, Singapore, Myanmar, Malaysia, Hong Kong, Taiwan, and Kazakhstan. Doan Dat Ninh, Thaco Auto's deputy general director, stated that the company will export 5,000 trucks, buses, and cars this year, solidifying its position as a regional automotive manufacturer.
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Doan Dat Ninh, Thaco Auto's deputy general director, at the event. Photo: Thaco |
Doan Dat Ninh, Thaco Auto's deputy general director, at the event. Photo: Thaco
"In the future, Thaco Auto will continue to research and expand its bus product portfolio, promote truck distribution, and develop a comprehensive service system to meet the transportation needs of the Philippine market," said Doan Dat Ninh.
Quang Anh
