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Friday, 18/9/2026 | 16:10 GMT+7

The management philosophy of Prudential's general agency director generation

Prudential's general agency directors (GADs) operate the system like true CEOs, built on processes, technology, and talent development.

According to a Prudential Vietnam representative, the General Agency Directors Council (GADC) currently serves as a hub for market intelligence. Here, managers gather to share proven operational experiences, systematizing them into effective methods for team building, training, and sales management.

Prudential GADC leaders at an event connecting and sharing practical experiences. Photo: Prudential Vietnam

Prudential GADC leaders at an event connecting and sharing practical experiences. Photo: Prudential Vietnam

Each general agency office often has a distinct operating approach to suit local specificities. By connecting these units into a common system, Prudential transforms these differences into valuable references. This enables offices to flexibly adapt and learn from each other, enhancing overall operational performance. The company identifies new-generation leadership capability as key to fostering innovative initiatives. Faced with market fluctuations, leaders not only perform management roles but also directly test and adjust working methods to find the optimal path.

Continuous learning and adaptability are mandatory requirements for Prudential's management team. They must regularly update their customer engagement strategies and personnel management methods. Human development remains a core factor. The company focuses not only on sales skill training but also develops distinct career paths for each individual. Nguyen Thi Chuc, a GADC representative for Hoai Duc and Thach That, emphasizes the importance of recruiting the right people and providing proper training so that each individual sees clear opportunities for career advancement.

Nguyen Thi Chuc, GADC Hoai Duc, Thach That. Photo: Prudential Vietnam

Nguyen Thi Chuc, GADC Hoai Duc, Thach That. Photo: Prudential Vietnam

Beyond professional expertise, the ability to inspire and connect teams at this enterprise also plays a crucial role in maintaining motivation. Nguyen Thi Thanh Hien, a GADC representative for Da Lat three, shares that leaders must convey the meaning of the work so that each consultant trusts their intrinsic motivation in supporting clients.

For a large system, operational management requires clear processes to ensure stability and compliance. With over 20 years in the profession, Nguyen Thi Anh, a GADC representative for Tan Phu, Tan An, and Tra Vinh, affirms that systematic management is essential for the team's growth and sustainability. A long-term mindset also helps leaders balance immediate sales targets with enduring value for clients. According to Tran Thi Thuy Luong, a GADC representative for Thai Nguyen, the image of a modern consultant must be linked with dedicated service and genuine customer care.

Tran Thi Thuy Luong (GADC Thai Nguyen). Photo: Prudential Vietnam

Tran Thi Thuy Luong (GADC Thai Nguyen). Photo: Prudential Vietnam

A Prudential Vietnam representative notes that this shift in leadership philosophy fosters a more professional image for the consultant team. "Instead of solely focusing on selling products, consultants now act as partners, offering financial solutions tailored to each stage of a client's life", the representative added.

This new role requires each consultant to continuously enhance their expertise, integrate technology into their work, and build personal credibility based on professional ethics. Connecting and sharing experiences across the entire system helps Prudential establish a unified operating method, creating momentum for sustainable development and enhancing adaptability to new market challenges.

(Source: Prudential Vietnam)

By VnExpress: https://vnexpress.net/tu-duy-quan-tri-cua-the-he-giam-doc-tong-dai-ly-prudential-5121885.html
Tags: Prudential insurance GADC

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