This achievement propels Vietnam's leading stationery group to 59th place in the Top 100 Most Valuable Vietnamese Brands ranking, a jump of 21 places compared to the previous year. Thien Long is also the only company in the stationery sector to be honored on this list.
Brand Finance's ranking is based on financial data combined with independent expert assessments, reflecting brand strength and business competitiveness. According to Brand Finance's report, the total value of the top 100 Vietnamese brands in 2025 reached 38.4 billion USD.
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Thien Long achieves a brand value of 1,700 billion VND (63 million USD). _Source: Brand Finance._ |
Thien Long's continuous improvement in the rankings demonstrates sustainable growth and an effective business strategy, constantly increasing the group's competitiveness after nearly 45 years of operation. The company is a prime example of a business that started small and expanded globally, contributing to enhancing the national image through quality products.
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Thien Long's products are popular with many parents and students. _Photo: Thien Long_ |
Thien Long has made breakthroughs through product innovation, export promotion, and core business expansion. The group is developing according to the "Glocalization" strategy, maintaining its 40-year identity while ensuring professionalism. Thien Long products are present in 74 countries, demonstrating the brand's strength and competitive value.
Thai Anh
