The exhibition, held from 28/8 to 5/9 at the National Exhibition Center (Dong Anh, Hanoi), brought together hundreds of leading businesses. Tran Phu Electromechanical Joint Stock Company (Tran Phu Trafuco) participated as a national brand, conveying a message of sustainable development aligned with its nearly 60 years of serving Vietnamese consumers.
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Tran Phu Trafuco showcased its brand story and products using Holofan technology combined with LED at the A80 Exhibition. Photo: Tran Phu Trafuco |
Tran Phu Trafuco showcased its brand story and products using Holofan technology combined with LED at the A80 Exhibition. Photo: Tran Phu Trafuco
Located in the "National Startup" section, the company's booth centered around the symbol of a "house." The booth combined 3D Holofan projections, panoramic LED screens, and modern visual technology to showcase the brand’s heritage of over half a century, along with its modern, internationally standardized production lines.
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Tran Phu Trafuco's electrical wire and cable products attracted consumer attention. Photo: Tran Phu Trafuco |
Tran Phu Trafuco's electrical wire and cable products attracted consumer attention. Photo: Tran Phu Trafuco
A company representative stated that this event was historically significant and an opportunity to demonstrate the role of a national brand. "We are committed to providing high-quality, safe, and sustainable products for Vietnamese consumers," the representative said.
At the exhibition space, visitors could learn about the brand's history, experience its production technology, and explore its lines of electrical wires and cables made from 100% imported LME Grade A copper. The company also showcased its modern equipment from Rosendahl (Austria) and Niehoff (Germany). The booth offered interactive experiences, check-in opportunities, and minigames with gifts such as tote bags, insulated water bottles, and raincoats.
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Atmosphere at the company's booth. Photo: Tran Phu Trafuco |
Atmosphere at the company's booth. Photo: Tran Phu Trafuco
Some partners noted that in a market with many choices, consumers are prioritizing products with guaranteed quality and long-term safety. This is also a factor that helps Tran Phu's electrical wires and cables maintain a competitive edge, leading to their use in numerous major civil and industrial projects in Vietnam.
Participating in the exhibition is considered a milestone for the company's development, allowing it to pursue sustainable values and contribute to the country's socio-economic progress.
Hoai Phuong
Tran Phu Trafuco booth information:
Location: H3-16, Hall 3 – National Startup Section, Kim Quy Exhibition House, VEC Exhibition Center (Dong Anh, Hanoi)
Activities: Product displays and consultations, check-in, minigames with thousands of gifts (tote bags, notebooks, stickers, raincoats, insulated water bottles, etc.)
Time: 9h-22h, 28/8 – 5/9
