According to a Bizman Media representative, the upgrade focused on four main categories. The display area increased by approximately 40%, contributing to greater visibility for advertising images along the entire route.

The system was also adjusted to expand its two-way viewing range, avoiding blind spots and increasing continuity as vehicles move. Additionally, the company improved brightness and operational capability to stabilize image quality in various weather conditions.

The Skyled Hanoi screen system recently expanded its display area. Photo: Bizman.

Vo Nguyen Giap is one of the capital's most luxurious routes, experiencing high vehicle density. Notably, the area in front of Noi Bai Airport T1-T2 terminals regularly welcomes international tourists, elites, politicians, and businesspeople.

"Actual travel speeds typically range from 20-30 km/h," a company representative explained, "which extends the time viewers interact with advertising images, increasing recall and recognition for campaigns requiring high exposure frequency."

Skyled on Hanoi streets helps promote brand image and reputation. Photo: Bizman.

Currently, Skyled Hanoi features 80 screens spread along the route with clear, unobstructed views. Thanks to their uniform density and unique location at the capital's gateway, these outdoor screens are considered to meet urban aesthetic requirements, while also serving as a "lever" for high-end advertising campaigns.

Skyled Hanoi inherently possesses many advantages, including a prime location, continuous display, and high projection quality. Additionally, the interconnected format of 80 screens with a consistent structure helps brands create a "full-route coverage" effect, forming a vibrant "brand corridor" to increase brand recognition.

Skyled Hanoi is often located in favorable positions, displaying continuously. Photo: Bizman.

Before the upgrade, this system was chosen by many major brands in real estate, aviation, construction, and fashion. A Bizman Media representative believes that improving the infrastructure strengthens Skyled Hanoi's role as a high-end advertising platform capable of serving target customer groups at the capital's gateway.

"We expect Skyled Hanoi to be a top priority for high-end campaigns in the North, especially during the year-end advertising boom," a Bizman representative added.

In the future, the company will accelerate investment and standardize outdoor advertising infrastructure. This initiative aims to meet increasingly diverse communication needs while contributing to the goal of building a modern urban image nationwide.

Phu Cat