Vertu Vietnam recently hosted a private showcase at its flagship store on Dong Khoi street in Ho Chi Minh City. This exclusive event was designed for five invited guests, with limited attendance to foster intimate dialogue.

The five special guests shared stories and experiences related to Vertu. Photo: Vertu

The guest list included Vertu brand ambassador and supermodel Lan Khue, beauty queen Huong Giang, businessman Le Dang Khoa, CEO Huy Can, and businesswoman Ly Nguyen. According to the brand, each guest represented a different field, yet they all shared Vertu's core values: individual courage and autonomy in lifestyle. This limited guest count reflects Vertu Vietnam's selective approach to the luxury market, focusing on building lasting relationships based on quality.

The event was designed as an immersive journey, featuring a Vertu heritage display outside the flagship store. Here, the brand's origins and "quiet luxury" philosophy were conveyed through visuals and ambiance. Inside, various Vertu Agent Q models were presented, emphasizing personalized experiences rather than technical specifications.

The limited edition Vertu Agent Q, crafted from rare albino crocodile leather. Photo: Vertu

The brand showcased a limited edition Vertu Agent Q model crafted from rare albino crocodile leather, priced at over one billion dong. This luxury phone is designed for a select clientele, reflecting deep personalization and honoring the owner's status. The phone integrates artificial intelligence (AI) in a supportive, "behind-the-scenes" role, assisting users with information management, optimizing their experience, and enhancing security.

Rather than showcasing technological prowess, Vertu positions AI in the background, empowering users to maintain control, privacy, and peace of mind in an increasingly complex digital world. A brand representative stated that Vertu does not prioritize expansion through volume but instead builds an ecosystem of experiences true to its spirit of personalization and exclusive services.

Supermodel Lan Khue with the limited edition Vertu model. Photo: Vertu

"The private showcase was not intended to introduce new products but to demonstrate Vertu's discreet and sustainable presence in Vietnam. The brand values relationships built on trust and understanding," a Vertu Vietnam representative stated.

Through this event, Vertu Vietnam aimed to affirm its position as the official distributor in the domestic market, ensuring an experience true to the brand's global spirit.