This was the biggest prize in the program, awarded to users who activated and used the Super Interest account. Thousands of other prizes were also awarded, including cash rewards, iPhone 16 Pro Max phones, and 10 trips to Las Vegas to attend the "Anh trai say hi" concert.

With "Phi vu tien ty", customers only needed to activate and use the Super Interest account to have a chance to win prizes. The more accounts opened, the larger the community prize pool grew. As a result, the total prize value reached 3.2 billion VND, distributed among thousands of customers.

The unlimited prize pool of "Phi vu tien ty" reached 3.2 billion VND. Photo: VIB

Do Trong Truong, a customer in Ho Chi Minh City, said he chose the Super Interest account because of its daily interest-earning potential on unused funds and the opportunity to win prizes in "Phi vu tien ty." Maintaining an average balance of 20 million VND for any 10 days was sufficient to qualify.

Meanwhile, Le Thi Ngoc Du won the grand prize of 1 billion VND in cash after the final draw, which was livestreamed on VIB's fanpage on the evening of 31/7.

The "Say hi Las Vegas" program also awarded 10 all-inclusive 8-day, 7-night trips to the US for Super Interest account users.

Pham Bao Ngan, one of the 10 lucky winners of a trip to Las Vegas, said the bank sponsored her entire trip, from round-trip airfare to a luxury hotel in the heart of the entertainment city. During this trip, Ngan and the other members explored Las Vegas on a specially designed itinerary.

They also attended the dress rehearsal with the "Anh trai" (Brothers) and enjoyed the "Anh trai say hi" concert on 26/7. According to Ngan, this was a rare experience, as participants not only watched the event but also immersed themselves in the exciting atmosphere behind the scenes. Ngan was impressed with how VIB organized the trip and supported its customers. The meticulous preparation, the open spirit of the artists, and the vibrant atmosphere of Las Vegas provided her with many unique experiences.

Lucky Super Interest customers won trips to Las Vegas. Photo: VIB

A bank representative stated that, besides the prize value, the Super Interest account also offers an effective financial management tool. Customers can earn daily interest on their idle funds and gain opportunities to enjoy unique experiences.

As Vietnamese people become more proactive with their personal finances, their money management mindset is also changing. While many people used to keep their money idle due to concerns about risks or a desire for liquidity, they now prioritize products that allow their money to be both flexible and profitable. The Super Interest account caters to this trend, allowing idle funds to earn up to 4.3% annually while remaining flexible and not interrupting spending.

Users simply need to activate the account on the MyVIB app, and their idle funds immediately start earning interest.

After 4 months since its launch on 17/2, the Super Interest account has had over half a million activations. This product has also helped VIB reach a strategically important customer group: those with proactive financial behavior. This group is key for expanding the distribution of savings, investment, insurance, and credit card products. When customers maintain a balance to both transact and earn interest, their engagement with the bank increases.

As a result, VIB's CASA ratio increased by 51% in the first 6 months of the year. The bank's total deposits from customers also reached over 304,000 billion VND, a 10% increase compared to the beginning of the year.

A bank representative said the Super Interest account is contributing to shaping new financial habits: flexibility in use, proactiveness in earning profits, and increased access to valuable experiences.

Hoang Dan

Readers can learn more about VIB's Super Interest account here.