To celebrate its 30th anniversary, VIB is expanding customer activities across both its digital platform and physical transaction points. The "Journey for advancements" on MyVIB offers over 30,000 rewards and 30 opportunities to help customers realize personal plans. In parallel, the "Advancement stations" series is being held in 4 regions nationwide, adding direct interactive activities during the bank's anniversary celebration.

The "Journey for advancements" program is designed by VIB with multiple layers of opportunities for customers to explore and increase their chances of receiving gifts until 15/10. The program's starting point is customers' daily financial decisions, behaviors, and transactions. Each eligible transaction helps accumulate reward points, which can be redeemed for puzzle pieces corresponding to 9 symbols from A to I. The sooner customers accumulate points, the more time they will have to complete the "Journey for advancements" puzzle and unlock other reward opportunities throughout the journey.

Customers participate in the "Journey for advancements" program. Photo: VIB

According to the rules, the 30 customers who complete all 9 puzzle pieces earliest will be supported by VIB through rewards including: one VIB Smart Card with a balance of 1 billion VND, 9 cards with a balance of 100 million VND, and 20 cards with a balance of 30 million VND. However, customers do not necessarily have to wait until completing the puzzle to receive gifts. A single puzzle piece can unlock up to three ways to earn rewards, from immediate redemption to accumulation for grand prizes. Accumulated puzzle pieces can also be used for two other opportunities: exploring the "Journey for advancements" gift store or participating in three leaderboard challenges.

One key time customers should mark on their calendars is 3 PM-4 PM every tuesday, as this is when the "Journey for advancements" gift store opens on MyVIB. At this time, users can use their accumulated puzzle pieces to redeem gifts, instead of waiting until the end of the program.

The gift store is divided into three experience tiers: Starter, Thriver, and Achiever, offering many technology, shopping, and entertainment rewards such as Apple Watch, AirPods, shopping vouchers, and other valuable gifts. With a fixed opening schedule, users can proactively set a reminder for 3 PM every tuesday to avoid missing out on opportunities.

Additionally, the program features three special milestones for customers aiming to accelerate on the leaderboard: 11/9, 18/9, and 25/9. These are three leaderboard milestones celebrating VIB's anniversary month - competing to accumulate the most puzzle pieces, with each milestone marking a new race. At all three milestones, the three customers with the highest number of newly generated puzzle pieces will receive an iPhone 17 Pro Max; the next 10 customers will have the opportunity to receive an iPad mini-Pro A17 on 11/9, AirPods Max 2 on 18/9, and a Dyson Digital Slim Submarine on 25/9.

A bank representative stated that with multiple layers of experience, "Journey for advancements" does not place all rewards at a single finish line. Customers can steadily accumulate to complete 9 puzzle pieces, remember the "golden hour" to redeem gifts, and accelerate at leaderboard milestones. Each participation method offers users different opportunities, ensuring the nearly two-month journey always presents new goals to achieve.

Beyond the reward-hunting experience on the MyVIB digital platform, the bank is also extending its 30th anniversary celebration activities to its network of transaction points with the "Advancement stations" event series. The events will successively appear in 4 regions across the country until 18/9.

The stations will successively be present in Hanoi, northern region; Hue, Da Nang, central region; Can Tho, An Giang, and the southwestern region; Ho Chi Minh City, southeastern region. At these deployment points, customers who complete eligible transactions will have the opportunity to receive VIB 30th anniversary-themed gifts such as folding umbrellas, water bottles, notebooks, hats, bags, and notably, limited edition VIB 30 rhinestone cups.

Customers experience the bank's celebratory activities. Photo: VIB

From the "Journey for advancements" on MyVIB to the "Advancement stations" series at transaction points, VIB is expanding its 30th anniversary celebration activities across both digital and physical environments. Customers therefore have more ways to participate, from accumulating puzzle pieces, redeeming gifts, competing for rankings, to experiencing in-branch offers.

The two programs are implemented in different forms but both aim to increase user interaction during the bank's anniversary. "Journey for advancements" focuses on the accumulation and reward mechanism on MyVIB, while "Advancement stations" adds direct activities at the transaction network.

"Journey for advancements" runs until 15/10. The "Advancement stations" series is organized in stages and concludes on 18/9. During this period, customers can participate in activities on MyVIB or explore offers at transaction points, depending on their needs.

Hoang Dan