The card series was introduced at the Quan Nha Haha launch press conference on 6/10 in TP HCM. Vietcombank also participates in the program as a co-investor.

Among the 17 non-physical card designs, 15 feature chibi images inspired by five artists, while the hai remaining designs are linked to the Quan Nha Haha program's imagery. Customers can choose card designs based on their preferences. Additionally, the bank issues a physical card version with the program's unique imprint.

The Visa Haha Collection international debit card series. Photo: Vietcombank

Following the card series launch, Vietcombank plans to implement a series of activities for Visa Haha Collection cardholders. These include: gifts, discount offers, cashback, and opportunities to receive tickets to the program's first Fan Meeting. The Vietcombro mascot will also be incorporated into some interactive activities with the fan community. Conditions for receiving tickets and gifts, along with applicable periods, will be announced in separate regulations.

Quan Nha Haha is a program continuing Gia Dinh Haha, bringing artists into a restaurant setting where they prepare dishes, welcome guests, and explore life in various regions. Audiences also have the opportunity to become diners, meet artists, and directly participate in some program activities.

Ms. Doan Hong Nhung, Director of Retail Banking Division at Vietcombank (third from right), represents the bank in presenting commemorative plaques to the Quan Nha Haha artists. Photo: Vietcombank

Vietcombank states its participation in the project from the initial stage as a co-investor. This collaboration focuses on content exploring local culture, cuisine, and daily life, while expanding customer experiences through program-related activities.

Since 5/2026, some savings and transaction programs at Vietcombank have integrated benefits related to Quan Nha Haha, such as opportunities to meet artists backstage or participate in auditions for the role of "Ambassador of Delicacy".

Quan Nha Haha artists take a souvenir photo with Vietcombank representatives at the event. Photo: Vietcombank

Ms. Doan Hong Nhung, Board Member and Director of Retail Banking Division at Vietcombank, states that through its investment in Quan Nha Haha, the bank aims to introduce more regional cultural and culinary aspects of Vietnam, while creating products and experiences closer to young customer segments.

"Alongside interactive activities with artists and the 'Ambassador of Delicacy' program, the Vietcombank Visa Haha Collection card series is a way for us to expand customer experiences with the program", Ms. Nhung said.

Ms. Doan Hong Nhung speaks at the launch event for the Quan Nha Haha program. Photo: Vietcombank

According to Vietcombank, combining content investment, card issuance, and implementing experiential benefits aims to increase connection with young customer segments. This also brings stories about cuisine, people, and destinations within Quan Nha Haha closer to the public.

Minh Ngoc

Readers can learn more about the Vietcombank Visa Haha Collection card series here.