VietinBank Premium is offering Visa Signature and JCB Ultimate SaviY cardholders complimentary golf at over 50 courses nationwide. They also receive unlimited access to VIP lounges at over 30 domestic and 1,200 international airports, along with expedited check-in and meet-and-greet services at over 100 destinations worldwide. These services aim to optimize travel, providing comfort and business networking opportunities for priority customers.
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Priority privileges for VietinBank Premium customers. Screenshot |
Priority privileges for VietinBank Premium customers. Screenshot
The bank introduced these privileges through its "Live the Essence" TV commercial (TVC). The TVC takes viewers through four symbolic settings, each representing a moment in time: Conquest, Appreciation, Sharing Values, and Preserving Heritage.
The TVC's strength lies in its concept and execution. The entire message is conveyed through metaphors, movement, and music instead of dialogue. The blend of contemporary music and traditional instruments creates harmony between modern and traditional elements, reflecting VietinBank Premium's brand message: embracing modernity while honoring heritage and fostering growth while preserving identity.
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VietinBank Premium's "Live the Essence" TVC conveys a meaningful message: Conquering heights - Appreciating the past - Sharing and continuing - Preserving heritage. Screenshot |
VietinBank Premium's "Live the Essence" TVC conveys a meaningful message: Conquering heights - Appreciating the past - Sharing and continuing - Preserving heritage. Screenshot
According to a VietinBank representative, the "Live the Essence" TVC not only promotes the new privileges but also demonstrates the bank's commitment to supporting customers through significant milestones, from achievement and reflection to legacy and the preservation of enduring values.
Minh Ngoc
Customers can learn more about VietinBank Premium membership privileges here or by contacting the dedicated priority customer hotline: 18 00 55 88 66.
