National flag carrier Vietnam Airlines is collaborating with the Korea Agro-Fisheries & Food Trade Corporation (aT) and the Korea Grape Export Association (K-grape) to launch a program promoting Korean grapes on international routes departing from Vietnam. This initiative aims to introduce premium Korean fruits and K-food culinary culture to both Vietnamese and international passengers.

"Vietnam Airlines strives to offer diverse and high-quality culinary experiences to our passengers. This partnership with aT helps enhance the global recognition of K-food while reinforcing Vietnam Airlines' premium brand value", a Vietnam Airlines representative shared.

Le Minh Tuan, deputy head of passenger services at Vietnam Airlines (left), and Kim Kyoung Cheol (right), aT representative, at the signing ceremony. *DBA Media*

As part of the cooperative program, Vietnam Airlines will serve Korean Shine MuscaT and the new Glorystar grape varieties as dessert for business class passengers on international flights from Vietnam to Korea, Europe, and the US throughout november.

Furthermore, Vietnam Airlines is expanding the promotional reach on long-haul international routes by broadcasting videos introducing Korean grapes through its personal entertainment systems, allowing passengers to experience K-food in an engaging way.

Korean Shine MuscaT grapes (green bowl) served as dessert in Vietnam Airlines' business class. *Vietnam Airlines*

Previously, in 6/, aT and Vietnam Airlines signed a Memorandum of Understanding (MOU) to cooperate on promoting Korean food in Vietnam. Since then, the two parties have continuously expanded their collaborative activities to boost K-food recognition in the market.

Korean Glorystar grapes, characterized by their red color and crisp, juicy flesh. *K-Grape Vietnam*

The Korea Agro-Fisheries & Food Trade Corporation (aT) is an agency under Korea's Ministry of Agriculture, Forestry and Fisheries, established in 1967. Its primary role is to support the expansion of export markets for Korean agricultural, fishery, and processed food products.

Currently, aT operates 18 offices in 11 countries, including the US, China, Japan, Germany, and Vietnam. Through market-specific promotional activities and the development of local distribution networks, aT actively promotes the global spread of K-food. In Vietnam, a key market, the organization has hosted events such as the "K-food Fair" and "K-food Festival", contributing to the introduction of Korean food to a wide consumer base.

(Source: aT)