According to the "Global Wealth Report 2026" recently released by Boston Consulting Group (BCG), Vietnam has a wealth growth rate for high-net-worth individuals exceeding 9% annually. This places it among the top 20 emerging markets with high growth potential.
However, Vietnam's financial wealth market remains underdeveloped. Investment product portfolios are limited, with few providers, and service models primarily rely on retail banking rather than specialized wealth management.
BCG cites an example of a logistics director in Ho Chi Minh City who owns assets of about half a million USD, or even more. However, this individual's financial assets are mainly in bank deposits, yielding very low returns and largely uninvested.
Therefore, the disparity between the rapid growth of financial wealth and the capacity of the domestic service ecosystem to meet demand is creating a significant opportunity for Vietnam, according to the report.
According to BCG, the segment of individuals owning from 250,000 USD to 5 million USD in emerging markets like Malaysia and Vietnam is growing rapidly. Knight Frank's Wealth Report last year also stated that Vietnam accounted for 0.2% of the total number of individuals with a net worth over 10 million USD globally in 2024, with 5,459 people, ranking 6th in Southeast Asia.
However, the market currently underserves the group with assets from 250,000 USD to 5 million USD. Individuals in this group have a higher demand for investment than for savings, especially amid falling interest rates, but do not yet qualify for services from international financial funds. Meanwhile, domestic service products have not kept pace with demand.
BCG's calculations indicate that emerging markets will add approximately 12 trillion USD and contribute 10% to global wealth growth by 2030. This growth is driven by increasing domestic savings rates, high economic growth, and the expansion of the middle and wealthy classes.
Specifically, BCG projects the group owning over 250,000 USD in financial assets to grow by an average of 8% annually, adding approximately one million millionaires by 2030.
Vien Thong
