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Over the past three days, the Vinamilk booth at the "80 Years of Independence - Freedom - Happiness" exhibition has been bustling with visitors of all ages, drawn by the familiar brand and its modern, approachable, and creative presentation. Photo: Vi Nam |
Over the past three days, the Vinamilk booth at the "80 Years of Independence - Freedom - Happiness" exhibition has been bustling with visitors of all ages, drawn by the familiar brand and its modern, approachable, and creative presentation. Photo: Vi Nam
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In addition to product displays, the company also incorporated information about its 49-year development - from its inception to its current position as Vietnam's number one dairy brand, accompanying the country through all its ups and downs. Photo: Vi Nam |
The space is divided into several counters, each showcasing a specific product line with information about ingredients and benefits.
Ms. Bui Thi Huong, CEO of Vinamilk, stated that the company not only displays nutritional products but also conveys a blend of tradition and modernity - the roots of a state-owned enterprise and the stature of a top global brand with potential, as ranked by Brand Finance. For 49 years, the brand has served nearly 100 million Vietnamese people. Photo: Tinh Khong
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Many children expressed excitement holding the familiar milk they drink every day. Photo: Vi Nam |
In addition to product displays, the company also incorporated information about its 49-year development - from its inception to its current position as Vietnam's number one dairy brand, accompanying the country through all its ups and downs. Photo: Vi Nam
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Many families call Vinamilk a "national" product, associated with generations of Vietnamese people. Photo: Nguyen Dong |
The high number of visitors sampling products demonstrates consumer loyalty to the brand and recognizes the company's fresh, approachable, and effective approach.
The organizers provided 101,000 products for visitors to enjoy, with various flavors from fresh milk and plant-based milk to ice cream. Photo: Vi Nam
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Many Gen Z visitors asked questions about the brand's development. Bui Thi Nhu Y (22, Ho Chi Minh City) commented, "I'm impressed with Vinamilk's modern and well-organized exhibition space. The milk is delicious, and the packaging is attractive." Photo: Tinh Khong |
Many children expressed excitement holding the familiar milk they drink every day. Photo: Vi Nam
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Other young people praised the booth's visual appeal, which helped them understand the breakthroughs in innovation, science, and technology that led to internationally standardized nutritional products, anticipating consumer trends. Photo: Tinh Khong |
Many families call Vinamilk a "national" product, associated with generations of Vietnamese people. Photo: Nguyen Dong
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Visitors explored the lactose-free, preservative-free, and glyphosate-free plant-based milk counter, featuring whole-grain grinding technology to retain nutrients. Photo: Vi Nam |
Many Gen Z visitors asked questions about the brand's development. Bui Thi Nhu Y (22, Ho Chi Minh City) commented, "I'm impressed with Vinamilk's modern and well-organized exhibition space. The milk is delicious, and the packaging is attractive." Photo: Tinh Khong
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The space offered many beautiful photo opportunities, attracting mothers dressed in traditional Ao Dai to take souvenir photos. Photo: Vi Nam |
Other young people praised the booth's visual appeal, which helped them understand the breakthroughs in innovation, science, and technology that led to internationally standardized nutritional products, anticipating consumer trends. Photo: Tinh Khong
 |
Visitors explored the lactose-free, preservative-free, and glyphosate-free plant-based milk counter, featuring whole-grain grinding technology to retain nutrients. Photo: Vi Nam
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The space offered many beautiful photo opportunities, attracting mothers dressed in traditional Ao Dai to take souvenir photos. Photo: Vi Nam
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"For nearly 50 years, our mission has been to care for people with the best, internationally standardized nutritional products," affirmed Mr. Nguyen Quang Tri, Vinamilk's marketing director. Photo: Vi Nam
Established in 1976, alongside the nation's rebirth, Vinamilk overcame many challenges to become Vietnam's leading dairy company, achieving "National Brand" status. The company now operates in 65 countries, offering diverse products like liquid milk, yogurt, condensed milk, and specialized nutritional lines.
Dong Ve
