The music event series, initiated by Volvo Car Vietnam in 2025, made its latest stop at the Phu Tho Provincial Convention Center. This event aimed to express gratitude to doctors and medical staff at the Provincial General Hospital. Previous events in this series were held in Hanoi, Da Nang, Ho Chi Minh City, and Binh Duong.

The art music night in Phu Tho province on 20/8. *Photo: Volvo*

The event stage design drew inspiration from the minimalist aesthetic of the Nordic region, where the Volvo brand originated. A company representative stated that the combination of warm yellow lighting and the spatial arrangement aimed to provide a complete and emotionally resonant experience for the audience. The program featured performances by Diva My Linh and singer Le Hieu, alongside other guest artists.

From left: singer Le Hieu, Diva My Linh, and MC Hanh Phuc on the 'Beat of Hope. Beat of Life' stage. *Photo: Volvo*

A representative from the organizing committee explained, "Each performance is more than just a show; it's a heartfelt message to the doctors and medical staff of Phu Tho Provincial General Hospital." They added that the music series draws inspiration from the message 'Drive. Life – Drive safely. Live fully', emphasizing that safety is not a destination but a strong foundation for cherishing moments with loved ones.

Volvo expresses gratitude to doctors and medical staff at Phu Tho Provincial General Hospital. *Photo: Volvo*

According to Volvo, for nearly a century, the brand's innovations have consistently been human-centric, aligning with the mission of healthcare professionals. The Swedish carmaker highlighted the synergy between its brand and the medical sector, stemming from a shared appreciation for every pulse of life.

(Source: Volvo Car Vietnam)