The bank is giving away iPhone 16s to the first 10 customers with a total VPBank Mastercard credit card spending of 50 million VND on 15/8. Cardholders can also enjoy discounts of up to 50% or cashback of up to 1,500,000 VND when using their VPBank credit cards for dining, e-commerce, electronics, and transportation services. Cashback of up to 50% is also available on Shopeefood, Be, and Grab until 31/12.
New credit card customers who spend 3 million VND within the first 30 days will receive an Urbox e-voucher worth up to 700,000 VND. VPBank Yolo Visa Platinum cardholders who spend 2 million VND within the first 30 days will receive 5,500 SkyPoints.
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The bank is offering various promotions for its anniversary. Photo: VPBank |
The bank is offering various promotions for its anniversary. Photo: VPBank
Throughout August, VPBank is running the "Super Interest" program on the VPBank NEO app, lowering the minimum balance requirement to 0 VND for all customers. The program is divided into three phases: 12-14/8, 19-21/8, and 26-28/8. Customers need to activate the program and set their desired balance threshold within the app.
From now until 21/8, customers depositing at least 32 million VND for a term of one month or more will receive an additional 0.5% annual interest if their name is Viet, Nam, Thinh, or Vuong, or if their birthday is 12/8 or they were born in 1993. An additional 0.32% annual interest is offered for deposits of 100 million VND or more.
To kick off its 32nd-anniversary celebrations, VPBank hosted a concert at My Dinh National Stadium featuring G-Dragon and other South Korean artists, attracting over 40,000 attendees. The event, widely shared on social media, is seen as a strategic move to reposition the bank as youthful and modern, targeting Millennials and Gen Z.
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G-Dragon performed at VPBank's concert. Photo: VPBank |
G-Dragon performed at VPBank's concert. Photo: VPBank
VPBank pursues a segmented market strategy focusing on personalization, differentiation, and sustainability. The bank caters to young customers with its Prime segment, affluent customers with Diamond and Diamond Elite, and ultra-high-net-worth individuals with Private. VPBank develops tailored credit cards to suit individual needs and lifestyles, building a comprehensive rewards program that allows customers to enjoy convenient payments and modern living. After over a decade of serving business customers through a dedicated channel, the bank has expanded this segment under the name CommCredit.
This segmented approach helps VPBank expand its market share and build lasting customer relationships. VPBank is currently a market leader in credit card issuance and spending volume.
The bank also inaugurated a new flagship branch in Hanoi, continuing its digital transformation and enhancing customer experience.
Minh Ngoc
Customers can find more information about VPBank's 32nd-anniversary promotions here.
