This solution is designed for the VPBank Prime segment, targeting customers with stable incomes, strong savings capabilities, and integrated financial service needs. With the message "Family benefits - Our home connected", the solution enables family members to jointly manage finances, share benefits, and optimize costs by aggregating the entire family's financial needs.

Customers can register for Prime Family Banking entirely online via the VPBank NEO application. After connecting at least one additional member, users can create a "Family" (FamID) and begin utilizing the family-specific financial tools on the digital platform.

The solution package is designed specifically for the Prime customer segment. *Photo: VPBank*

A key highlight of Prime Family Banking is its integration of essential family financial services into a single package, encompassing savings, investment, insurance, home loans, and car loans, along with various exclusive benefits. FamIDs receive a beautiful account number valued at up to 11 million dong. Idle funds automatically generate returns with an interest rate of up to 6% per year, and customers gain an additional 0,1% interest when depositing savings online. The total savings balance of all members is aggregated to determine the Family's total assets, which serves as the basis for tier classification and corresponding privileges.

In the insurance sector, Family members can receive up to a 20% discount on premiums in the first year when participating in group insurance. This is complemented by cashback programs for one or two-year life insurance payments, or 0% interest installment payments for insurance premiums using a VPBank credit card.

Notably, the first 1,000 FamIDs will receive a gift set valued at 200.000 dong and a series of vouchers from LynkiD and VPBank's strategic partners. Family members are simultaneously identified as VPBank Prime members, granting them access to a system of benefits across various areas: consumption, shopping, services, and entertainment.

Beyond immediate benefits, Prime Family Banking is developed to support families in long-term financial management. In the future, the bank plans to introduce the NEO KID tool, allowing parents to open separate accounts for their children, set limits, monitor transactions, and foster financial habits through a "task-reward" mechanism. Additionally, personal and family financial management (PFM) features will be added to help track spending, manage loans, remind payment deadlines, and build a collective financial plan for the entire family.

A VPBank representative stated that Prime Family Banking is designed to accompany families through important financial milestones, from shopping needs, housing, and transportation to long-term childcare and education plans. With a family-centric approach, the bank anticipates Prime Family Banking will become a trusted partner, empowering families to be more proactive in all financial decisions.

Launched in 2021, VPBank Prime is positioned as a service segment for young customers, emphasizing the application of digital technology and personalized financial experiences. After over three years of implementation, VPBank Prime has attracted over 2,7 million members and received the "Best Bank for Millennials and Gen Z Vietnam 2025" award from Global Banking & Finance Review.

VPBank Prime members gain access to numerous benefits, including favorable fee policies, additional periodic savings interest, and product packages tailored to the needs of specific customer groups, from youth and office workers to young families. These benefits are complemented by the LynkiD loyalty program and exclusive offers from partners in consumption, services, and mobility.

(*Source: VPBank*)

Interested customers can contact hotline 1900 54 54 15 or visit here.