The new flagship branch spans over 2,000 m2 and features interconnected areas for a seamless customer experience. In the reception area, facial recognition and an online appointment system expedite customer flow.

The consultation area caters to diverse customer needs, from basic services like account opening, savings deposits, and consumer loans to premium services like wealth management and long-term investment consulting. AI, data analytics, and biometric authentication streamline operations, enhancing accuracy and reducing transaction times.

Interconnected functional areas ensure a seamless customer journey. Photo: VPBank

Seamlessly connected to the consultation area is the experience zone, where customers can access information, register for products and services, enjoy promotions, and participate in loyalty programs. A traditional, paperless transaction area handles over-the-counter needs. According to a bank representative, this paperless model not only improves the customer experience but also aligns with VPBank's "For a Prosperous Vietnam" environmental message.

A key feature of the flagship branch is the 24/7 self-service area, equipped with multifunctional ATMs for deposits, withdrawals, transfers, bill payments, and other transactions.

The 24/7 self-service area is equipped with multifunctional ATMs. Photo: VPBank

The Diamond privilege area on the M floor offers premium customers tea, coffee, pastries, seasonal fruits, and signature drinks. Its private design provides a luxurious setting for high-end financial services.

Beyond financial services, VPBank has created spaces for relaxation and digital interaction. The Coffee Zone offers refreshments, while the Digital Zone allows customers to explore products, register for services, and access the latest promotions on tablets, fully experiencing the bank's digital ecosystem. For corporate clients, there's a modern conference room equipped for online meetings and connections with experts and speakers during VPBank events.

VPBank Flagship Hanoi marks a new step in the bank's comprehensive digital transformation and customer experience enhancement. Photo: VPBank

The Hanoi flagship branch's seashell design, with the message "Shell of Community," reflects VPBank's commitment to supporting, protecting, and fostering sustainable community development.

According to a bank representative, the Hanoi flagship branch demonstrates VPBank's commitment to providing exceptional value for customers in service quality, technology, and both in-person and digital experiences.

"This is an important step in realizing our vision of becoming a versatile bank, creating valuable solutions 'For a Prosperous Vietnam,' a vision we have steadfastly pursued for over three decades," the representative shared.

To celebrate the opening, customers transacting at the Hanoi flagship branch from 12/8 to 15/8 will receive gifts. The program runs until 15/8 or while supplies last.

Minh Ngoc