The "Touch Prosperity" campaign is the next step in VPBank's long-term strategy of partnering with the SME community—which includes over 170,000 businesses nationwide, nearly 85% of which are micro-enterprises. Designed as a series of diverse activities both online and offline, the campaign follows a multi-touch ecosystem model, aligning with the operational realities of SMEs. This allows businesses to access solutions tailored to their needs at each stage of development, from addressing financial challenges and digitalizing processes to expanding market reach.
A highlight of the campaign is a series of three Mega Livestream sessions—a combined commerce and communication model organized by VPBankSME for the first time. Unlike spontaneous livestreams from individual businesses or e-commerce platforms, this program is meticulously designed, bringing together various brands that are clients of the bank, along with influential KOLs and KOCs on TikTok.
The livestream sessions are scheduled for 7/4, 7/14, and 7/24, featuring familiar faces such as Ngoc Khanh Day, Tuan Ngoc, and Meo Trai Dat, along with brands like Lemonade, Pantio, Elise, Tapuho, Lime Orange, Lazychef, Fujihome, Bibo Mart, and Hoang Ha Mobile.
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The three Mega Livestream sessions feature familiar faces and attractive offers for customers. Photo: VPBank |
The three Mega Livestream sessions feature familiar faces and attractive offers for customers. Photo: VPBank
Through direct interaction, products from SMEs have the opportunity to reach a younger customer demographic accustomed to online shopping. VPBankSME acts as the organizer and facilitator, helping businesses implement sales activities in a flexible, cost-effective manner, suited to their operational capabilities.
In terms of finance, VPBankSME offers a range of flexible credit products such as unsecured and secured loans, auto loans, industrial park real estate loans, and preferential loan packages tailored to specific industries. In addition, the VPBiz card line, with various cards suited to each business's spending habits, can help optimize spending management, proactive cash flow, and more effectively control operating costs.
In the realm of digital transformation, the bank is promoting modern technology and payment solutions like tap2phone, QR payment, ecompay, automatic collection and disbursement systems, and automated payroll. A standout among these is the VPBank NEOBiz digital banking platform, designed specifically for business customers. It integrates a full suite of transaction and financial management tools on both web and mobile platforms, optimizing operations and facilitating scalability.
VPBankSME will also host a series of talkshows featuring experts and successful business owners sharing their experiences in financial management, operations, marketing, branding, and digital transformation. This content plays a crucial role in enhancing the practical capabilities of small businesses.
According to a VPBankSME representative, the "Touch Prosperity" campaign not only demonstrates the bank's commitment to the SME sector but also contributes to establishing a new standard in approaching and supporting small businesses in Vietnam.
"Small businesses need a partner who understands their needs and provides support at the right time. This campaign aims to provide concrete, accessible support tools tailored to each stage of a business's development," the VPBank representative added.
In a context where growth no longer depends entirely on resources but is shifting towards adaptability and connectivity, the multi-faceted solutions implemented by VPBankSME are expected to enhance the competitiveness and long-term sustainable development of SMEs.
(Source: VPBank)
