VTC Multimedia Corporation's exhibit attracted numerous visitors, becoming a highlight at the 80 Years of National Achievement Exhibition (A80). The state-owned enterprise, with over 37 years of experience and a leading role in the media industry, pioneered digital television and digital content and is now expanding into digital culture.
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Audition performance space. Photo: VTC |
Audition performance space. Photo: VTC
VTC showcased cultural values through games that have left their mark on the younger generation, such as Audition, Au Mobile, and Football Pro VTC. According to a company representative, these games not only entertain but also evoke memories, friendships, love, and a passion for sports—elements reflecting contemporary cultural life.
General Director Nguyen Ngoc Bao stated that the company aims to develop games as a channel for spreading Vietnamese culture, integrating national identity elements into its products.
"Each game carries the nation's unique identity and stories, acting as a bridge for the younger generation to both enjoy and take pride in their roots, thereby bringing Vietnam's cultural heritage to the global stage," Bao said.
Sharing this view, Nguyen Xuan Bac, Director of the Performing Arts Department, suggested a structured roadmap to incorporate historical values, relics, and national heroes into games, allowing players to access Vietnamese culture through a new medium.
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Space at the Au Mobile area. Photo: VTC |
Space at the Au Mobile area. Photo: VTC
Besides gaming, VTC also displayed other digital platforms like VTC Pay, a cashless payment service, and IOE (Internet Olympic English), an online learning platform that has attracted over 32.5 million students from 25,000 schools in 34 provinces and cities. These products demonstrate the company's focus on building a multi-faceted digital ecosystem connected to the daily activities of tens of millions of users.
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Nguyen Ngoc Bao, General Director of VTC Multimedia Corporation, speaking at the event. Photo: VTC |
Nguyen Ngoc Bao, General Director of VTC Multimedia Corporation, speaking at the event. Photo: VTC
Through the exhibition, VTC strives to bring Vietnamese culture into the digital space, creating a digital identity with a national imprint. The company hopes that the digital culture sector will bridge the gap between younger generations and traditional values while contributing to the national digital transformation process.
Hoai Phuong
