The information was revealed in the company's mid-year business results update. Accordingly, the actual revenue growth has exceeded the baseline target of 8-12% set by the company at the beginning of the year. In June alone, WinCommerce (WCM) achieved revenue of 3,218 billion VND, a 16% increase compared to the same period last year.

Revenue from like-for-like (LFL) stores also increased by 6.9%, showing that the WinMart and WinMart+ chains continue to maintain steady appeal with consumers. A company representative stated that this increase reflects continuous improvements in operations, product quality, and in-store experience.

The WinMart system attracts many customers. *Photo: Masan*

Alongside revenue growth, WinCommerce has selectively implemented its store expansion strategy. In the first half of this year, the company opened 318 new stores, completing more than 45% of the year's plan (400-700 stores). Notably, all new stores have recorded positive profits.

Nearly 75% of the new stores are in the rural WinMart+ model, considered a fertile ground as modern consumer demand gradually replaces traditional retail formats.

Consumers choosing Masan products. *Photo: Masan*

According to WinCommerce, this positive growth momentum is a platform for the company to promote its expansion strategy in areas with potential consumer demand but not yet fully served by modern retail, especially rural areas. Unlike many modern retail chains that still focus on large cities, WinCommerce chooses to delve into localities with high population density and increasing shopping needs.

Specifically, in central Vietnam, the company opened 161 new stores in the first 6 months, accounting for more than half of the total new stores across the system. Choosing locations that align with local consumer needs, along with an optimized operating model, helps new points of sale quickly achieve profitability.

This efficiency also reflects the advantages of Masan Group's integrated ecosystem. WinCommerce is closely connected with member units within the ecosystem, from production (Masan Consumer, Masan MEATLife), agriculture (WinEco), logistics (SUPRA), consumer finance (Techcombank) to technology platforms and user data (WiN). This coordination allows the company to control the supply chain, optimize operations, and implement personalized consumer experience solutions.

In particular, applying user data through the WiN platform helps WinCommerce track consumer behavior, analyze needs, and develop product portfolios suitable for each customer group. In the context of modern retail gradually shifting towards personalization, data mining capabilities become a key factor in enhancing competitiveness and maintaining sustainable growth.

Hoang Dan