This information was revealed in the July business report recently released by the company. The revenue of 3,486 billion VND achieved in July surpassed the 8-12% baseline growth target set for the entire year. In the first 7 months, WinCommerce's revenue reached 21,400 billion VND, a 14.8% increase compared to the same period last year. Like-for-like growth of established stores increased by 7.6% year-on-year, demonstrating improved operational efficiency.

Also in July, WinCommerce opened 36 new stores, bringing the total number of new stores opened since the beginning of the year to 354, completing more than 50% of the annual plan (400-700 stores). Of these, approximately 75% are WinMart+ stores in rural areas. The central region contributed 175 stores, nearly 50% of the total new openings, reflecting the region-based expansion strategy.

Customers shopping at a WinMart+ store. Photo: WinCommerce

Customers shopping at a WinMart+ store. Photo: WinCommerce

A company representative stated that through the WinMart+ store system spanning across rural areas, consumers can access fresh food, essential products, and quality goods at reasonable prices. Local residents can shop in a modern and civilized environment, gradually shifting their consumption habits from traditional markets to a more convenient and transparent experience at convenience stores.

By "bringing supermarkets to small alleys," WinCommerce is helping to bridge the consumption gap between urban and rural areas, while also spreading modern shopping habits to Vietnamese households. According to WinCommerce, all new stores opened since the beginning of 2025 have recorded positive profits, demonstrating tight control over financial performance. WinMart+ stores in the central region have emerged as a new growth driver, thanks to a product portfolio tailored to consumer needs and the advantage of occupying high-traffic locations.

Consumers choosing the company's products. Photo: WinCommerce

Consumers choosing the company's products. Photo: WinCommerce

The Vietnamese retail sector is witnessing a rapid shift from traditional trade (GT) to modern trade (MT) channels, as consumers prioritize quality products, value-added services, and convenient experiences.

According to market reports, modern trade currently accounts for about 12% of total retail sales, significantly lower than other countries in the region like Thailand or Indonesia (30-50%), indicating significant growth potential. However, retail businesses also face pressure from operating costs, rent, personnel, and logistics in the supply chain, especially in areas far from urban centers.

In this context, WinCommerce, a member of Masan Group, continues to expand its network and improve operational efficiency. Through its WinMart, WinMart+, and WiN supermarket and store system, the company focuses on bringing essential goods and fresh food to consumers at reasonable prices, improving the shopping experience in rural areas.

Speaking at the Techcombank Investment Summit 2025 on 9/7, Danny Le, CEO of Masan Group, emphasized that modern retail channels in Vietnam only account for 12% of the total market, while in neighboring countries like Thailand or Indonesia, it is 30-50%. To accelerate retail modernization, building an integrated supply chain from production to consumption and developing a customer data platform are key factors.

Accordingly, WinCommerce benefits from the Masan ecosystem, including production (Masan Consumer, Masan MEATLife, WinEco), logistics (SUPRA), consumer finance (Techcombank), and a multi-channel distribution system. The company also leverages customer data through the WiN membership program, aiming to reach 30-50 million consumers to personalize experiences and increase customer lifetime value.

The company's production line. Photo: WinCommerce

The company's production line. Photo: WinCommerce

According to Danny Le, the modern retail market in Vietnam has great potential and a rapid expansion rate. Therefore, it requires businesses to maintain service quality, manage cost risks, and optimize the supply chain. In addition, the entry of domestic and international competitors, as well as macroeconomic fluctuations, will continue to be factors influencing the development strategies of retailers, including WinCommerce.

However, the fact that the company has maintained revenue growth and expanded its network with positive financial results for many consecutive months indicates that the business is effectively capitalizing on market opportunities.

"These results are seen as positive factors contributing to our competitiveness and ability to maintain our development strategy in the coming period," Danny Le said.

Hoang Dan