The campaign, running from 25/8 to 3/9, features two main activities: updated profile interfaces and AI-generated avatars. Zalo offers 18 interface options featuring Vietnamese landscapes, the national flag, cultural elements, and people. These patriotic symbols, displayed on profile backgrounds and during calls, evoke national pride and highlight the value of freedom. Users can access the campaign banner in the "Diary" section, select an interface, save it, and share it with friends.
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Campaign banner in the "Diary" section of the Zalo app. Photo: Zalo |
Campaign banner in the "Diary" section of the Zalo app. Photo: Zalo
Zalo also uses AI to create avatars. Users can adorn themselves with the Vietnamese flag in realistic or chibi styles. In collaboration with Zalo, Nutifood GrowPLUS+ has launched a set of chibi AI avatars with the message "Nurturing the young buds of the nation." These adorable images in national colors foster pride and connect parents with younger generations.
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Nutifood GrowPLUS+ partners with Zalo for chibi AI avatars. Photo: Zalo |
Nutifood GrowPLUS+ partners with Zalo for chibi AI avatars. Photo: Zalo
To participate, users visit Zalo's official account, select "Create AI Avatar," upload or take a portrait, and then customize it by age, gender, and style.
According to Zalo, the campaign not only sparks patriotism online, resonating with the celebratory atmosphere offline, but also introduces the community to AI technology. "Each user becomes a piece of the vibrant digital tapestry, recreating the atmosphere of peace and independence," a Zalo representative said.
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Zalo call interface adorned in red for the A80 anniversary. Photo: Zalo |
Zalo call interface adorned in red for the A80 anniversary. Photo: Zalo
According to Google statistics, the search term "national concert" generated significant interest during the 30/4 holiday. It topped search trends in April, increasing by 200% in the last week before the holiday, surpassing topics like "30/4 parade schedule" and "Vietnamese flag."
Zalo noted that these figures reflect the appeal of major holidays, where culture, national spirit, and technology combine to create a multi-generational touchpoint. This contributed to the campaign's widespread popularity.
(Source: Zalo)
