The program falls under the e-commerce major (major code 7340122) and is professionally managed by the Faculty of Business Administration. Students will be taught in Vietnamese and English.

According to Associate Professor Dr. Nguyen Hong Quan, Head of the E-commerce Department and Chair of the SBI program, the program launches as Vietnam and the global digital economy rapidly expand, driven by artificial intelligence, big data, and multi-platform business models.

Associate Professor Dr. Nguyen Hong Quan, Head of the E-commerce Department and Chair of the Smart Digital Commerce & Business Innovation Program, Foreign Trade University. Photo: Foreign Trade University

He noted that the market demands professionals skilled in technology, data, business management, and innovation. The program aims to train e-commerce experts and managers for digital transformation and international work.

"The market is 'thirsty' for high-quality personnel, 'hybrid talents' who deeply understand technology and data, and possess sharp business management and innovation thinking. Therefore, Foreign Trade University launched SBI to provide the market with e-commerce experts and managers capable of leading businesses in digital transformation and expanding internationally," he added.

Workshop on the E-commerce Major Opening Project, Foreign Trade University. Photo: Foreign Trade University

According to a university representative, the program's unique aspects lie in its international career orientation and interdisciplinary approach, combining business, technology, and innovation. Besides foundational e-commerce knowledge, students study modules such as AI in e-commerce, business intelligence (BI), platform business models, digital product management, and cross-border e-commerce strategies.

The program uses English for instruction, integrating technology according to international standards. Students have the opportunity to access international learning resources and develop skills for working in a multinational environment.

Associate Professor Dr. Nguyen Hong Quan further stated that the program focuses on enhancing practical experience through project-based learning, a co-teaching model involving lecturers, experts, and businesses, along with the participation of international professors.

During their studies, students are mentored by technology experts, business managers, representatives from the Vietnam E-commerce Association (VECOM), and the Agency for E-commerce and Digital Economy (IDEA).

Students will participate in practical modules such as cross-border e-commerce operations, international e-commerce platform management, and multi-platform sales channels. Students practice building, optimizing, and managing stores on Amazon, Alibaba, Shopee Global, and other e-commerce platforms.

In the final stage of the course, students complete their graduation project as an innovative project, addressing challenges posed by businesses.

"This dynamic learning environment helps students gain 1-2 years of practical work experience even before graduation," said Mr. Quan.

Offering advice to applicants during the application period, Associate Professor Dr. Nguyen Hong Quan suggested that choosing a major should align with long-term career aspirations.

"Choosing a major is not just about selecting a degree for the next 4 years; it's about choosing a launchpad for 20-30 years of future career," he emphasized.

According to him, the SBI program is suitable for students who enjoy business, technology, and aspire to develop in an international environment.

Nhat Le

Contact information:

Fanpage: facebook.com/sbi.ftu.official

Website: qtkd.ftu.edu.vn

Hotline: 0903471700 (Doctor Nguyen Thi Hong Van)