According to statistics from Vogue and Lyst, leather jackets are a best-selling item this year. Celebrities like Rosie Huntington-Whitely, Vittoria Ceretti, Emily Ratajkowski, and Kendall Jenner have helped promote them, making them more popular since early Q3. Regarding styles, boxy or oversized jackets are a popular trend.

Sneakers have also been a popular item for many years. Pairs like Jacquemus x Nike Moon, Puma Speedcats, and Prada are consistently among the most searched items.

According to Vogue, brown bags, from affordable to luxury, are widely purchased. Among these, suede versions are chosen more frequently than those made of leather and velvet.

While brown triumphs in accessories, red dominates apparel items like pants, shirts, and dresses. According to shopping platform statistics, red outfits have achieved higher purchase rates compared to previous years.

Thanks to the boom of preppy style, Ralph Lauren logo-embroidered shirts have become a popular item. In addition to this design, knit sweaters and baseball caps from the American fashion house are also widely favored.

Once considered a fashion disaster of the 1980s, long-sleeved polo shirts have made a comeback and are gaining popularity. Most enthusiasts of this style are students and office workers under 35 years old. They are often paired with short skirts, wide-leg, or straight-leg jeans.

Lace items have appeared extensively on Instagram over the past six months. According to Vogue, many brands quickly sold out and restocked multiple times. Among the most purchased designs by women are camisoles or dresses made of satin with lace overlays.

Simple tank tops have become a staple item during the first three quarters of the year. The design is easy to wear, suitable for many, and conveys a dynamic and free-spirited attitude.

The list of highly purchased designs also includes flip-flops. Vogue suggests this item's rise in popularity is due to a growing number of people seeking convenience and comfort in fashion.