Located on the first floor of Lotte Mall West Lake Hanoi, the 114 m2 store showcases the brand's latest apparel and accessories. Barbour's entry into Vietnam marks a new chapter in its 132-year journey, introducing its enduring values to local consumers.

The store's design emphasizes a "past meets present" aesthetic, featuring neutral tones. Each material, color palette, and interior detail is purposefully chosen to evoke England's cultural depth, the brand's birthplace. Contemporary lines in the fixtures and apparel create a simple, elegant overall ambiance.

The store's English-inspired design reflects Barbour's core philosophy: a connection to nature, a commitment to sustainability, and a focus on designs that endure for years.

The launch event drew many artists, including NSUT Ho Phong, actor Hua Vi Van, Vu Viet Hoa, singers Tho DaLAB and Dinh Manh Ninh, stylist Kelbin Lei, and model Ba Tung.

Tho DaLAB and Dinh Manh Ninh wore elegant, English-inspired outfits, perfect for chilly weather.

From left: Dinh Manh Ninh, Hua Vi Van, Ho Phong, and Viet Hoa.

Fashion enthusiasts readily recognized the brand's signature visual elements: jackets in earthy brown, olive green, and deep moss green, alongside classic tartan patterns. Layering these pieces with sweaters, shirts, and accessories creates looks ideal for crisp autumn days and the upcoming winter season.

Guests explored Barbour's iconic apparel through its distinct layers, silhouettes, and materials, gaining a deeper appreciation for the brand's design language and 130-year heritage.

John Barbour established his namesake brand in South Shields, England, in 1894. Initially, the company provided jackets to sailors, fishermen, and outdoor workers. Its waterproof waxed fabric, recognized for its lightness and flexibility, quickly became a staple for generations of Britons.

Over 132 years, Barbour evolved from a practical garment for rural and estate life into a luxury icon. A key part of its journey is "Wax for Life," an initiative reflecting the brand's philosophy of longevity. This service offers re-waxing, restoration, and personalization, extending the lifespan of each design and allowing it to accompany its owner for many more years.

Amidst the evolving landscape of contemporary fashion, Barbour maintains its unique identity, preserving the core values that established its reputation. The brand has also earned a Royal Warrant from the British Royal Family.

Hieu Chau

Danh Gia Fashion serves as Barbour's official fashion distributor in Vietnam. Its first store, located at Lotte Mall West Lake, Hanoi, officially opened on 2/10.