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Longchamp hosted an exhibition space for its fall-winter 2026 collection at Gallery Medium, TP HCM, from 2-4/10. The event space was designed by Longchamp as an "art house," highlighted by 9 works from visual artist Caroline Helain. |
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Caroline Helain's works feature cliffs, sand dunes, skies, and evocative landscapes, created from hand-cut fabric pieces, then assembled and layered. Longchamp translated these compositions onto bags, apparel, and accessories. |
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The 9 works, created specifically for Longchamp, served as both a highlight of the exhibition space and a source of inspiration for the fall-winter 2026 collection. Images of sand dunes, skies, and earth transformed into designs, establishing a connection between art and fashion. |
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The fall-winter 2026 collection features bag and accessory models such as: Le Pliage, Le Cadence, Le Roseau, Epure, Looong, and Le Smart, displayed alongside the artworks. Guests explored the designs within a contemporary exhibition-style setting. |
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Daylong is one of the prominent designs, combining various leather materials with a color palette inspired by nature. Blue hues in the design evoke colors found in Caroline Helain's works, connecting artistic inspiration with practical application. |
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Additionally, Le Smart drew guest interest due to its sleek, modern silhouette and high versatility. The design reflects an elegant yet flexible spirit, one of the elements contributing to Longchamp's distinct identity over many decades. |
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Concluding the event, guests participated in an art collage workshop, directly combining images, colors, and materials to create personalized artworks. This activity connected the viewing experience with the creative process, while also broadening artistic inspiration in an accessible and intuitive way. |
Longchamp combined the introduction of its fall-winter 2026 collection with an art experience at Gallery Medium. This immersive event, held from 2-4/10 in TP HCM, showcased designs inspired by visual artist Caroline Helain's works and included interactive workshops. The brand continues to explore the connection between fashion, art, and creativity through such initiatives.
The exhibition space, designed as an "art house," featured 9 unique pieces by Caroline Helain. Her works, focusing on cliffs, sand dunes, and skies, were created from hand-cut, layered fabric. Longchamp translated these evocative compositions directly onto its new collection's bags, apparel, and accessories, making the art a central inspiration for the designs.
The fall-winter 2026 collection presented a range of bags and accessories, including: Le Pliage, Le Cadence, Le Roseau, Epure, Looong, and Le Smart. These items were displayed alongside Helain's artworks in a contemporary exhibition format. The Daylong design, for example, combines diverse leather materials with a nature-inspired color palette. Its blue tones mirror those in Helain's art, bridging artistic vision with practical style. The Le Smart design also garnered attention for its sleek, modern form and versatility, embodying Longchamp's signature elegant and flexible aesthetic.
To conclude the event, guests engaged in an art collage workshop. Participants created personalized artworks by combining various images, colors, and materials. This hands-on activity fostered a direct link between experiencing the art and engaging in the creative process, offering a tangible way to connect with artistic inspiration.
In Vietnam, Cong ty Quoc te Tam Son officially distributes the Longchamp brand.
Hai My
Photo: Longchamp
Contact Longchamp:
- 56 Trang Tien, Hoan Kiem Ward, Hanoi.
Opening hours: 9h – 20h.
Tel: 024 3203 9568.
Email: longchamp.trangtien@tamsonfashion.com.
- Floor L1, unit L1-03&04, Saigon Centre, 67 Le Loi, Saigon Ward, TP HCM.
Opening hours: monday - friday: 9h30 – 21h30; saturday – sunday: 9h30 – 22h.
Tel: 028 3535 6956.
Email: longchamp.sgc@tamsonfashion.com.






