After nearly ten years establishing itself in menswear, 5S Fashion has unveiled its fall/winter 2025 collection, "True Family - Gu cua nha minh" (Our Family's Style). This launch signifies a new chapter and a strategic transformation for the brand, expanding its focus to become a fashion label for the entire family.
The collection's introduction event garnered significant attention from fashion enthusiasts, artists, key opinion leaders (KOLs), key opinion consumers (KOCs), and various influencers. The three lead actors from the film 'cach em 1 milimet' – Ha Viet Dung (playing Vien), Huynh Anh (portraying Bach), and Quynh Chau (the character Tu) – reunited at the event, dressed in 5S Fashion's new designs. The stars engaged in lively interactions, discussing their style preferences for different occasions and settings.
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Huynh Anh (left), Quynh Chau, and Ha Viet Dung pose playfully at the new collection's launch. Photo: 5S Fashion |
Huynh Anh (left), Quynh Chau, and Ha Viet Dung pose playfully at the new collection's launch. Photo: 5S Fashion
According to a brand representative, "The image of the actors in 5S Fashion attire not only evokes a warm love story but also spreads a message of modern, happy, and stylish families, aligning with the spirit we aim to embody."
Prior to this, the new collection also featured collaborations with several prime time actors, notably Viet Hoa and Duc Hieu, a couple currently creating a buzz with their film 'gio ngang khoang troi xanh'.
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Huynh Anh and Quynh Chau promote the dynamic, youthful designs. Photo: 5S Fashion |
Huynh Anh and Quynh Chau promote the dynamic, youthful designs. Photo: 5S Fashion
Inspired by simple everyday moments, from home to city, such as family gatherings or weekend strolls, the "True Family - Gu cua nha minh" collection emphasizes the warmth and intimacy characteristic of the fall/winter season. Each design is meticulously crafted in terms of stitching, materials, and color palette, ensuring both high versatility and embodying 5S Fashion's youthful, elegant, and dynamic spirit.
The brand representative stated, "With 'True Family - Gu cua nha minh', we are not only introducing a new collection but also repositioning ourselves in the hearts of our customers, evolving from a menswear brand to a fashion house for Vietnamese families."
The representative also noted that this marks a pivotal moment for 5S Fashion, as it moves beyond the confines of a menswear brand towards a new vision: a destination for the entire family, where fashion serves as a connecting thread between generations.
"We believe everyone has their own style, but with 5S Fashion, individual styles blend into a collective style. Parents and children radiate harmony and connection together; that is truly our family's style."
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Actor Ha Viet Dung also brought his wife and children to the event. The three wore coordinated designs from the new collection. Photo: 5S Fashion |
Actor Ha Viet Dung also brought his wife and children to the event. The three wore coordinated designs from the new collection. Photo: 5S Fashion
The new collection is now available at over 130 5S stores nationwide, as well as on the website and other online channels.
Dong Ve
