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The Chloe store at Saigon Centre. Photo: Chloe |
Luxury fashion house Chloe has opened its first store in Vietnam, situated at Saigon Centre in TP HCM. This strategic move signifies Maison Chloe's official entry into the Vietnamese market and reinforces its growing presence across Southeast Asia.
The new boutique presents Chloe's complete range of collections, including ready-to-wear apparel, leather goods, shoes, and accessories for women.
The store's interior design features a neutral color palette, emphasizing nude and earthy tones. These are complemented by natural materials and soft textures, creating a warm, inviting, and engaging atmosphere for visitors.
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The store interior features neutral tones. Photo: Chloe |
According to the brand, the space was designed to balance elegance with comfort, naturally allowing the collections to take center stage. This approach offers customers an authentic experience, immersing them in the world of Chloe. The store fully embodies the brand's core values: elegance, softness, and a modern feminine spirit.
Laurent Malecaze, Chloe's president and CEO, stated: "This first store marks a significant milestone for Maison, helping us connect more deeply with the customer community in Vietnam, bringing Chloe's vision and Chemena Kamali's collections closer to the market."
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The fashion accessories display area at the Chloe store. Photo: Chloe |
Chloe was founded in 1952 in Paris, France, by Gaby Aghion, an Egyptian-French designer. Aghion liberated women from the rigid fashion norms of her era by pioneering luxury ready-to-wear. She believed women should bravely live true to themselves.
Today, the brand's designs are led by Chemena Kamali, a master's graduate in fashion design from the University of the Arts London. Born in Germany in 1981, Kamali possesses over two decades of experience in the fashion industry. Her connection with Chloe spans her career, having joined Maison during two key periods. Between these two stints, Kamali served as the women's ready-to-wear design director at Saint Laurent. She returned to Chloe as creative director in october 2023.
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The Chloe store at Saigon Centre seen from Pasteur street. Photo: Chloe |
In Vietnam, DAFC is the official distributor for this French luxury brand. Through its portfolio of world-leading luxury fashion and lifestyle brands, DAFC continually elevates Vietnam's luxury retail market with premium brand experiences and international standard customer service.
Diep Chi
Discover Chloe at Saigon Centre:
L1-14, 65–67 Le Loi, TP HCM, Vietnam
Phone: +84 816 830 186
Learn more about Chloe here
Product information here
