Yu chose a dress from designer Cuong Dam's 2026 collection.

The gown embodied a free-spirited and open style, featuring metallic accents on the chest.

The topic of Esther Yu wearing a blue gown in Cannes attracted tens of thousands of comments on Weibo and landed on the platform's trending list on 22/4.

The keyword phrase "Esther Yu's enchanting look in Cannes" garnered over 40 million views on Weibo. Many fashion bloggers praised the actress's style, noting her outfit was suitable for the AI film festival.

Yu posed for a fashion shoot on the streets of Cannes.

Esther Yu is a prominent figure in Chinese entertainment, having starred in *New Border Town Prodigal*, *Find Yourself*, *Love Between Fairy and Devil*, and *Eternal Night Star River*. She commands a large fanbase on social media, with over 28 million followers on Weibo. Yu also selected an outfit by Cuong Dam for an event in early april.

Designer Cuong Dam, born in 1990 in Hanoi, graduated from the University of Architecture and the London College of Fashion. He has organized shows such as Inflowing, Rendezvous, Warriors in Yoshiwara, Fusion, and Inflow. His designs are distinctly architectural in their form creation, aiming for a luxurious style suitable for various occasions.

In recent years, many top stars in Chinese entertainment have collaborated with Vietnamese fashion houses. Actress Fan Bingbing noted the rise of Vietnamese designers, stating they incorporate many foreign sewing techniques, create unique styles, and add traditional cultural elements to their garments, making them distinctive, novel, and graceful. In late march, Fan Bingbing wore a dress from Phan Huy's "Golden Branch Jade Leaf" collection at an event in Thailand.

Nhu Anh

Photos: Weibo