Giang Oi, whose real name is Tran Le Thu Giang, studied fashion and marketing in the UK before returning to Vietnam for work. Starting in 2017, she established a YouTube channel. On this platform, she shares content covering various aspects of life, including studying abroad, career paths, motherhood, family care, pet ownership, sustainable living, and societal issues. The topics on her channel evolve with her life stages.

Giang consistently offers her perspectives, avoiding rigid formulas for her audience. Her direct communication helps make subjects accessible. Over the past 9 years, she has garnered more than 3 million followers across various digital platforms.