According to the brand's announcement, the fall-winter collection, a collaboration with Khoai Lang Thang, represents a significant step forward. This move reflects a strategic shift from a purely garment-making mindset to creating a comprehensive ecosystem of apparel solutions.
An Owen representative explained that in today's busy world, men prioritize control over their schedules and adaptability through their clothing. For office workers, each business trip involves a continuous blend of packed work schedules, frequent flights, and personal experiences, not just moving between destinations.
However, a major obstacle to men's confidence and proactive approach is the oversized suitcase. The pressure of preparing various backup outfits for different contexts and dealing with wrinkled suits from being tightly packed in luggage can create unnecessary stress during a trip.
Addressing these demands, the Owen brand hopes the "Business Travel" collection will redefine office wear standards through its "Travel Light" philosophy. This approach aims to free men from heavy luggage, enabling them to confidently navigate any travel destination.
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Khoai Lang Thang portrays a busy businessman in the promotional photoshoot for the fall-winter 2026 fashion collection. Photo: Owen |
The collaboration between Owen and Khoai Lang Thang offers two styles to suit different travel needs. For formal appearances at meetings or important events, men can choose form-retaining shirts, knit vests, or lightweight blazers. For daily commutes or informal gatherings, polo shirts and flexible stretch pants can be combined.
The brand's foundation for setting new standards in functional fashion is its strategic investment in material technology. The paper fabric line is a central component this fall-winter season, offering both elegant shape retention and maximum lightness for travel.
Specifically, paper fabric is developed with a hollow fiber structure, which reduces the weight of blazers and trousers. It also provides three-dimensional breathability, ensuring comfort even during long flights or when moving through diverse climates.
According to the announcement, the smart fiber blend offers natural wrinkle resistance, allowing garments to recover their original shape when unpacked from a suitcase without complex ironing. The products are also quick-drying, making them suitable for short business trips and travel.
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Khoai Lang Thang combines a lightweight paper blazer with a monochrome t-shirt, creating an elegant yet unrestrictive look. Photo: Owen |
Additionally, the premium segment introduces high-end shirts made from Japanese fabric. These shirts feature wrinkle resistance, 360-degree stretch, and effective antibacterial and deodorizing properties for all-day freshness.
"The designs act as a comfortable 'armor', ensuring neatness and style for men during important business meetings," a brand representative stated.
Through the fall-winter 2026 collection, the brand aims to simplify daily outfit coordination by standardizing a harmonious neutral color palette, including beige, grey, navy, and white.
Regarding the new season's designs, Khoai Lang Thang mentioned that for his upcoming short trips and travels, he only needs to pack a few basic items to create a variety of styles for different work contexts.
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Minimalist attire helps men enhance their style, suitable for travel. Photo: Owen |
To mark the launch of the new collection, Owen will host a fashion show and a live meet-and-greet with Khoai Lang Thang on 31/10 at the East Lobby, Aeon Mall Tan Phu Celadon, Ho Chi Minh City (TP HCM). This event is part of a series of shopping activities, product experiences, and exclusive gift giveaways running from 30/10 to 3/11.
Phu Cat
For more details about the brand and the "Business Travel" collection, visit the website or follow their Fanpage.
